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The impact of TikTok on consumers’ purchase intentions

Justyna Grabowska

Justyna Grabowska

Department of Informatics, University of Economics in KatowiceKatowice, Poland
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Grabowska, Justyna
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Magdalena Jaciow

Magdalena Jaciow

Department of Digital Economy Research, University of Economics in KatowiceKatowice, Poland
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Jaciow, Magdalena
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Artur Strzelecki

Artur Strzelecki

Department of Informatics, University of Economics in KatowiceKatowice, Poland
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Strzelecki, Artur
  
Jul 31, 2025
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Published Online: Jul 31, 2025
Page range: 385 - 412
Received: Jan 22, 2025
Accepted: Jun 18, 2025
DOI: https://doi.org/10.22367/jem.2025.47.15
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© 2025 Justyna Grabowska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Informatics, Business Intelligence, Mathematics and Statistics for Economists, Statitistics
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