Key Drivers of Brand Equity in Fast Food Businesses. A Case of Kitwe District

Published Online: Oct 09, 2024

Page range: 419 - 433

Received: Jul 11, 2024

Accepted: Jul 25, 2024

DOI: https://doi.org/10.15544/mts.2024.39

Keywords

Brand equity, perceived value, perceived quality, brand loyalty, brand awareness, brand association

© 2024 Bravo Muchuu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.