Key Drivers of Brand Equity in Fast Food Businesses. A Case of Kitwe District
09 oct. 2024
À propos de cet article
Publié en ligne: 09 oct. 2024
Pages: 419 - 433
Reçu: 11 juil. 2024
Accepté: 25 juil. 2024
DOI: https://doi.org/10.15544/mts.2024.39
Mots clés
© 2024 Bravo Muchuu, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Muchuu, Bravo
Ph.D. Student, Department of Business Economics, Mendel UniversityBrno, Czechia