Key Drivers of Brand Equity in Fast Food Businesses. A Case of Kitwe District

Publicado en línea: 09 oct 2024

Páginas: 419 - 433

Recibido: 11 jul 2024

Aceptado: 25 jul 2024

DOI: https://doi.org/10.15544/mts.2024.39

Palabras clave

Brand equity, perceived value, perceived quality, brand loyalty, brand awareness, brand association

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