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Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry

Majid Esmaeilpour

Majid Esmaeilpour

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Esmaeilpour, Majid
, 
Zahra Mohamadi

Zahra Mohamadi

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Mohamadi, Zahra
 and 
Azade Rajabi

Azade Rajabi

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Rajabi, Azade
  
Jan 23, 2017
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Published Online: Jan 23, 2017
Page range: 30 - 46
DOI: https://doi.org/10.1515/sbe-2016-0033
Keywords
© 2016 Esmaeilpour Majid et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Esmaeilpour, Majid
Mohamadi, Zahra
Rajabi, Azade
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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