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Organizacija
Volume 48 (2015): Issue 4 (December 2015)
Open Access
Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review
Marjeta Marolt
Marjeta Marolt
,
Andreja Pucihar
Andreja Pucihar
and
Hans-Dieter Zimmermann
Hans-Dieter Zimmermann
| Dec 05, 2015
Organizacija
Volume 48 (2015): Issue 4 (December 2015)
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Published Online:
Dec 05, 2015
Page range:
260 - 271
Received:
Sep 09, 2015
Accepted:
Oct 21, 2015
DOI:
https://doi.org/10.1515/orga-2015-0022
Keywords
social CRM
,
extent of adoption
,
factors
,
performance outcomes
© 2015 Marjeta Marolt et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Marjeta Marolt
University of Maribor, Faculty of Organizational Sciences, Kidričeva cesta 55a, 4000 Kranj, Slovenia
Andreja Pucihar
University of Maribor, Faculty of Organizational Sciences, Kidričeva cesta 55a, 4000 Kranj, Slovenia
Hans-Dieter Zimmermann
University of Applied Sciences, FHS St. Gallen, Rosenbergstrasse 59, Postfach, 9001 St.Gallen, Switzerland