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Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Lina Pilelienė

Lina Pilelienė

Vytautas Magnus University, Faculty of Economics and ManagementKaunas,
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Pilelienė, Lina
 and 
Viktorija Grigaliūnaitė

Viktorija Grigaliūnaitė

Vytautas Magnus University, Faculty of Economics and ManagementKaunas,
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Grigaliūnaitė, Viktorija
  
Mar 16, 2019
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Published Online: Mar 16, 2019
Page range: 101 - 114
Received: Oct 30, 2018
Accepted: Dec 20, 2018
DOI: https://doi.org/10.1515/mosr-2018-0016
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© 2018 Lina Pilelienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

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English
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