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Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Lina Pilelienė

Lina Pilelienė

Vytautas Magnus University, Faculty of Economics and ManagementKaunas,
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Pilelienė, Lina
 e 
Viktorija Grigaliūnaitė

Viktorija Grigaliūnaitė

Vytautas Magnus University, Faculty of Economics and ManagementKaunas,
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Grigaliūnaitė, Viktorija
  
16 mar 2019
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Pubblicato online: 16 mar 2019
Pagine: 101 - 114
Ricevuto: 30 ott 2018
Accettato: 20 dic 2018
DOI: https://doi.org/10.1515/mosr-2018-0016
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© 2018 Lina Pilelienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Sviluppo degli affari, change management, cooperazione, Risorse umane, pratica del lavoro e carriera
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