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Journals
Management of Organizations: Systematic Research
Volume 80 (2018): Issue 1 (December 2018)
Open Access
Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
Lina Pilelienė
Lina Pilelienė
Vytautas Magnus University, Faculty of Economics and Management
Kaunas,
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Pilelienė, Lina
and
Viktorija Grigaliūnaitė
Viktorija Grigaliūnaitė
Vytautas Magnus University, Faculty of Economics and Management
Kaunas,
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Grigaliūnaitė, Viktorija
Mar 16, 2019
Management of Organizations: Systematic Research
Volume 80 (2018): Issue 1 (December 2018)
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Published Online:
Mar 16, 2019
Page range:
101 - 114
Received:
Oct 30, 2018
Accepted:
Dec 20, 2018
DOI:
https://doi.org/10.1515/mosr-2018-0016
Keywords
choice behaviour
,
cosmetics
,
gender differences
,
market segmentation
© 2018 Lina Pilelienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
