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Customer Engagement through Using Anime Stylized Advertisement

Nina Klebanskaja

Nina Klebanskaja

Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
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Klebanskaja, Nina
 and 
Olena Andriukhanova

Olena Andriukhanova

Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
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Andriukhanova, Olena
  
Mar 16, 2019
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Published Online: Mar 16, 2019
Page range: 37 - 47
Received: Nov 10, 2018
Accepted: Dec 20, 2018
DOI: https://doi.org/10.1515/mosr-2018-0012
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© 2018 Nina Klebanskaja et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

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English
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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