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Journals
Management of Organizations: Systematic Research
Volume 80 (2018): Issue 1 (December 2018)
Open Access
Customer Engagement through Using Anime Stylized Advertisement
Nina Klebanskaja
Nina Klebanskaja
Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
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Klebanskaja, Nina
and
Olena Andriukhanova
Olena Andriukhanova
Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
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Andriukhanova, Olena
Mar 16, 2019
Management of Organizations: Systematic Research
Volume 80 (2018): Issue 1 (December 2018)
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Published Online:
Mar 16, 2019
Page range:
37 - 47
Received:
Nov 10, 2018
Accepted:
Dec 20, 2018
DOI:
https://doi.org/10.1515/mosr-2018-0012
Keywords
customer engagement
,
factors influence on customer engagement
,
advertisement
,
anime
© 2018 Nina Klebanskaja et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
