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Customer Engagement through Using Anime Stylized Advertisement

Nina Klebanskaja

Klebanskaja, Nina

and

Olena Andriukhanova

Andriukhanova, Olena

Mar 16, 2019

Customer Engagement through Using Anime Stylized Advertisement's Cover Image

Management of Organizations: Systematic Research

Volume 80 (2018): Issue 1 (December 2018)

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Published Online: Mar 16, 2019

Page range: 37 - 47

Received: Nov 10, 2018

Accepted: Dec 20, 2018

DOI: https://doi.org/10.1515/mosr-2018-0012

Keywords
customer engagement, factors influence on customer engagement, advertisement, anime

© 2018 Nina Klebanskaja et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Klebanskaja, Nina

Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania

Andriukhanova, Olena

Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career

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