Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia

Published Online: Aug 22, 2017

Page range: 237 - 251

DOI: https://doi.org/10.1515/mmcks-2017-0015

Keywords

brand equity, consumer based brand equity model, corporate social responsibility, consumers, Malaysia

© 2017 Karpal Singh Dara Singh et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.