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Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
Open Access
Introducing the religio-centric positional advantage to Indonesian small businesses
Hendar Hendar
Hendar Hendar
Universitas Diponegoro (UNDIP) and Sultan Agung Islamic University
Semarang, Indonesia
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Hendar, Hendar
,
Augusti Tae Ferdinand
Augusti Tae Ferdinand
Universitas Diponegoro (UNDIP)
Semarang, Indonesia
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Ferdinand, Augusti Tae
and
Tatiek Nurhayati
Tatiek Nurhayati
Sultan Agung Islamic University
Semarang, Indonesia
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Nurhayati, Tatiek
May 09, 2017
Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
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Published Online:
May 09, 2017
Page range:
78 - 102
DOI:
https://doi.org/10.1515/mmcks-2017-0006
Keywords
marketing innovativeness
,
customer responsiveness
,
competitor responsiveness
,
religio-centric positional advantage
,
marketing performance
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
