[Abou-Moghli, A.A., Abdallah, G.M.A. and Muala, A.A. (2012), "Impact of innovation on realizing competitive advantage in banking sector in Jordan", American Academic & Scholarly Research Journal, Vol. 4, No. 5.]Search in Google Scholar
[Abu-Nimer, M. (2004), "Religion, dialogue, and non-violent actions in Palestinian-Israeli conflict", International Journal of Politics, Culture and Society, Vol. 17, No. 3, pp. 491-511.10.1023/B:IJPS.0000019615.61483.c7]Search in Google Scholar
[Adis, A.A.A. and Jublee, E. (2010), "Market orientation and new product performance: The mediating role of product advantage", African Journal of Marketing Management, Vol. 2, No. 5, pp. 91-100.]Search in Google Scholar
[Ahmadi, H., O’Cass, A. and Miles, M.P. (2013). "Product resource-capability complementarity, integration mechanisms, and first product advantage", Journal of Business Research, Vol. 67, No. 5, pp. 1-6.]Search in Google Scholar
[Al-Saed, R.R.P. and Upadhya, A. (2010), "Entrepreneurial orientation, knowledge process, and marketing performance: An investigation in small organizations in Sharjah Emirate", Journal of Asia Entrepreneurship and Sustainability, Vol. 6, No. 2, pp. 103-120.]Search in Google Scholar
[Al-Zyadaat, M.A., Saudi, M.A. and Al-Awamreh, M.A. (2012), "The relationship between innovation and marketing performance in business organizations: An empirical study on industrial organizations in the industrial city of King Abdullah II", International Business and Management, Vol. 5, No. 2, pp. 76-84.]Search in Google Scholar
[Alpay, G., Bodur, M., Yilmaz, C. and Buyukbalci, P. (2012), "How does innovativeness yield superior firm performance? The role of marketing effectiveness", Innovation: Management, policy & practice, Vol. 14, No. 1, pp. 107-128.10.5172/impp.2012.14.1.107]Search in Google Scholar
[Appiah-Adu, K. and Singh, S. (1998), "Customer orientation and performance: a study of SMEs", Management Decision, Vol. 36, No. 6. pp. 385-394.]Search in Google Scholar
[Ar, I.M. and Baki, B. (2011), "Antecedents and performance impacts of product versus process innovation. Empirical evidence from SMEs located in Turkish science and technology parks", European Journal of Innovation Management, Vol. 14, No. 2, pp. 172-206.10.1108/14601061111124885]Search in Google Scholar
[Atalaya, M., Anafarta, N. and Sarvanc, F. (2013), "The relationship between innovation and firm performance: An empirical evidence from Turkish automotive supplier industry", Procedia - Social and Behavioral Sciences, Vol. 75, 3 April 2013, pp. 226-235.10.1016/j.sbspro.2013.04.026]Search in Google Scholar
[Barnes, L., Hayes, S.G. and Jones, N. (2006), "Fast fashion: a financial snapshot", Journal of Fashion Marketing and Management: An International Journal, Vol. 10, No. 3, pp. 282-300.10.1108/13612020610679277]Search in Google Scholar
[Barnes, L. and Lea‐Greenwood, G. (2006), "Fast fashioning the supply chain: shaping the research agenda", Journal of Fashion Marketing and Management: An International Journal, Vol. 10, No. 3, pp. 259-271.10.1108/13612020610679259]Search in Google Scholar
[Barnes, L. and Lea‐Greenwood, G. (2010), "Fast fashion in the retail store environment", International Journal of Retail & Distribution Management, Vol. 38, No. 10, pp. 760-772.10.1108/09590551011076533]Search in Google Scholar
[Bodlaj, M. (2010), "The impact of a responsive and proactive market orientation on innovation and business performance", Economic and Business Review, Vol. 12, No. 4, pp. 241-261.10.15458/2335-4216.1255]Search in Google Scholar
[Brady, M.K. and Cronin, J.J. (2001), "Customer orientation: Effects on customer service perceptions and outcome behaviors", Journal of Service Research, Vol. 3, No. 3, pp. 241-251.10.1177/109467050133005]Search in Google Scholar
[Brïdson, K. and Evans, J. (2004), "The secret to a fashion advantage is brand orientation", International Journal of Retail & Distribution Management, Vol. 32, No. 8, pp. 403-411.10.1108/09590550410546223]Search in Google Scholar
[Bridson, K., Evans, J., Mavondo, F. and Minkiewicz, J. (2013), "Retail brand orientation, positional advantage and organisational performance", The International Review of Retail, Distribution and Consumer Research, Vol. 23, No. 3, pp. 245-264.10.1080/09593969.2013.776991]Search in Google Scholar
[Carbonell, P. and Escudero, A.I.R.G. (2010), "The effect of market orientation on innovation speed and new product performance", Journal of Business & Industrial Marketing, Vol. 25, No. 7, pp. 501-513.10.1108/08858621011077736]Search in Google Scholar
[Carbonell, P. and Rodriguez, A.I. (2006), "The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance", International Journal of Research in Marketing, Vol. 23, No. 1, pp. 1-12.10.1016/j.ijresmar.2006.01.002]Search in Google Scholar
[Cascio, R.P. (2011), "Marketing innovation and firm performance: Research model, research hypotheses, and managerial implication", PhD Thesis, University of Central Florida Orlando, Florida.]Search in Google Scholar
[Chao, M.C.-H. and Spillan, J.E. (2010), "The journey from market orientation to firm performance: A comparative study of US and Taiwanese SMEs", Management Research Review, Vol. 33, No. 5. pp. 472-483.]Search in Google Scholar
[Chavosha, A., Halimi, A.B., Soheilirad, S., Ghajarzadeh, A. and Nourizadehe, A. (2011), "Customer responsiveness and export performance of selected electronic equipment export companies in Malaysia", International Conference on Social Science and Humanity, Vol. 5, pp. 124-127.]Search in Google Scholar
[Christopher, M., Lowson, R. and Peck, H. (2004), "Creating agile supply chains in the fashion industry", International Journal of Retail & Distribution Management, Vol. 32, No. 8, pp. 367-376.10.1108/09590550410546188]Search in Google Scholar
[Chung, H.F.L. (2012), "Export market orientation, managerial ties, and performance", International Marketing Review, Vol. 29, No. 4, pp. 403-423.10.1108/02651331211242638]Search in Google Scholar
[Cooper, R.G. and Kleinschmidt, E.J. (2000), "New product performance: What distinguishes the star products", Australian Journal of Management, Vol. 25, No. 1, pp. 17-45.10.1177/031289620002500104]Search in Google Scholar
[Corneo, G. and Jeanne, O. (1999), "Segmented communication and fashionable behavior", Journal of Economic Behavior & Organization, Vol. 39, No. 4, pp. 371-385.10.1016/S0167-2681(99)00046-3]Search in Google Scholar
[Cross, M.E., Brashear, T.G., Rigdon, E.E. and Bellenger, D.N. (2007), "Customer orientation and salesperson performance", European Journal of Marketing, Vol. 41, No. 7-8, pp. 821-835.10.1108/03090560710752410]Search in Google Scholar
[Daugherty, P.J., Ellinger, A.E. and Rogers, D.S. (1995), "Information accessibility: Customer responsiveness and enhanced performance", International Journal of Physical Distribution & Logistics Management, Vol. 25, No. 1, pp. 4-17.10.1108/09600039510080117]Search in Google Scholar
[Day, G.S. (1994), "The capabilities of market-driven organizations", Journal of Marketing, Vol. 58, No. 4, pp. 37-52.10.1177/002224299405800404]Search in Google Scholar
[Dibrell, C., Craig, J.B. and Neubaum, D.O. (2013), "Linking the formal strategic planning process, planning flexibility, and innovativeness to firm performance", Journal of Business Research, Vol. 67, No. 9, pp. 2000-2007.10.1016/j.jbusres.2013.10.011]Search in Google Scholar
[Dixon, S., Meyer, K. and Day, M. (2014), "Building dynamic capabilities of adaptation and innovation: A study of micro-foundations in a transition economy", Long Range Planning, Vol. 47, No. 4, pp. 186-205.10.1016/j.lrp.2013.08.011]Search in Google Scholar
[Dong, X., Hinsch, C.A., Zou, S. and Fu, H. (2013), "The effect of market orientation dimensions on multinational SBU’s strategic performance", International Marketing Review, Vol. 30, No. 6, pp. 591-616.10.1108/IMR-12-2011-0284]Search in Google Scholar
[Forney, J.C., Park, E.J. and Brandon, L. (2005), "Effects of evaluative criteria on fashion brand extension", Journal of Fashion Marketing and Management: An International Journal, Vol. 9, No. 2, pp. 156-165.10.1108/13612020510599312]Search in Google Scholar
[Fuentes, J.B. and Quiroga, E. (2009), "The ’fashion-form’ of modern society and its relationship to psychology", The Spanish Journal of Psychology, Vol. 12, No. 1, pp. 383-390.10.1017/S1138741600001773]Search in Google Scholar
[Gao, Y. (2010), "Measuring marketing performance: a review and a framework", The Marketing Review, Vol. 10, No. 1, pp. 25-40.10.1362/146934710X488924]Search in Google Scholar
[Ghozali, I. (2005), Aplikasi analisis multivariate dengan program SPSS, Badan Penerbit Universitas Diponegoro.]Search in Google Scholar
[Gökariksel, B. and McLarney, E. (2010), "Muslim women, consumer capitalism, and the Islamic culture industry", Journal of Middle East Women’s Studies, Vol. 6, No. 3, pp. 1-18.10.2979/MEW.2010.6.3.1]Search in Google Scholar
[Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate data analysis, 7th Ed., Prentice Hall, New York.]Search in Google Scholar
[Hanzaee, K.H. and Chitsaz, S. (2011), "A review of influencing factors and constructs on the Iranian women’s Islamic fashion market", Interdisciplinary Journal of Research in Business, Vol. 1, No. 4, pp. 94-100.]Search in Google Scholar
[Healy, B., Ledwith, A. and O’Dwyer, M. (2014), "Perceptions of product advantage, NPD and organisational performance", Journal of Small Business and Enterprise Development, Vol. 21, No. 1, pp. 49-69.10.1108/JSBED-05-2013-0078]Search in Google Scholar
[Herche, J. (1994), "Ethnocentric tendencies, marketing strategy and import purchase behaviour", International Marketing Review, Vol. 11, No. 3, pp. 4-16.10.1108/02651339410067012]Search in Google Scholar
[Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. (2001), Strategic management: Competitiveness and globalization, 4th Ed., South-Western College Publishing.]Search in Google Scholar
[Hoonsopon, D. and Ruenrom, G. (2012), "The impact of organizational capabilities on the development of radical and incremental product innovation and product innovation performance", Journal of Managerial Issues, Vol. 24, No. 3, pp. 250-276.]Search in Google Scholar
[Hsieh, M.-H., Tsai, K.-H. and Wang, J.-R. (2008), "The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship", Industrial Marketing Management, Vol. 37, No. 5, pp. 580-592.10.1016/j.indmarman.2007.03.003]Search in Google Scholar
[Huang, C.-T. and Tsai, K.-H. (2014), "Synergy, environmental context, and new product performance: A review based on manufacturing firms", Industrial Marketing Management, Vol. 43, No. 8, pp. 1407-1419.10.1016/j.indmarman.2014.06.010]Search in Google Scholar
[Hunt, S.D. and Morgan, R.M. (1995), "The comparative advantage theory of competition", Journal of Marketing, Vol. 59, No. 2, pp. 1-15.10.1177/002224299505900201]Search in Google Scholar
[Irsic, M. (2014), "The impact of relationship orientation on positional advantage of the companies in Slovenia and the role of relationship value", Journal of Strategic and International Studies, Vol. 9, No. 6, pp. 27-33.]Search in Google Scholar
[Jaworski, B., Kohli, A.K., and Sahay, A. (2000), "Market-driven versus driving markets", Academy of Marketing Science, Vol. 28, No. 1, pp. 45-54.10.1177/0092070300281005]Search in Google Scholar
[Jaworski, B.J. and Kohli, A.K. (1993), "Market orientation: Antecedents and consequences", Journal of Marketing, Vol. 57, pp. 53-70.10.1177/002224299305700304]Search in Google Scholar
[Jiménez-Guerrero, J.F., Gázquez-Abad, J.C. and Linares-Agüera, E.d.C. (2014), "Using standard CETSCALE and other adapted versions of the scale for measuring consumers’ ethnocentric tendencies: An analysis of dimensionality", BRQ Business Research Quarterly, Vol. 17, No. 3, pp. 174-190.10.1016/j.cede.2013.06.003]Search in Google Scholar
[Johnson, A.J., Dibrell, C.C. and Hansen, E. (2009), "Market orientation, innovativeness, and performance of food companies", Journal of Agribusiness, Vol. 27, No. 1-2, pp. 85-106.]Search in Google Scholar
[Junge, M., Severgnini, B. and Sørensen, A. (2015), "Product-marketing innovation, skills, and firm productivity growth", Review of Income and Wealth, Vol. 62, No. 4, pp. 724-757.10.1111/roiw.12192]Search in Google Scholar
[Karabulut, A.T. (2015), "Effects of innovation types on performance of manufacturing firms in Turkey", Procedia - Social and Behavioral Sciences, Vol. 195, 3 July 2015, pp. 1355-1364.10.1016/j.sbspro.2015.06.322]Search in Google Scholar
[Kaynak, R. and Eksi, S. (2011), "Ethnocentrism, religiosity, environmental and health consciousness: Motivators for anti-Consumers", Eurasian Journal of Business and Economics, Vol. 4, No. 8, pp. 31-50.]Search in Google Scholar
[Kennedy, K.N., Goolsby, J.R. and Arnould, E.J. (2003), "Implementing a customer orientation: Extension of theory and application", Journal of Marketing, Vol. 67, No. 4, pp. 67-81.10.1509/jmkg.67.4.67.18682]Search in Google Scholar
[Kim, W.C. and Mauborgne, R. (1997), "Value innovation: The strategic logic of high growth”, Harvard Business Review, Vol. 75, No. 1, pp. 102-12.]Search in Google Scholar
[Kohli, A.K., Jaworski, B.J. and Kumar, A. (1993), "MARKOR: A measure of market orientation", Journal of Marketing Research, Vol. 30, No. 4, pp. 467-477.10.1177/002224379303000406]Search in Google Scholar
[Kotler, P. and Armstrong, G., Wong, V. (2000), Principles of marketing, 9th Ed., Prentice Hall.]Search in Google Scholar
[Langerak, F., Hultink, E.J. and Robben, H.S.J. (2004), "The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance", Journal of Product Innovation Maagement, Vol. 21, No. 2, pp. 79-94.10.1111/j.0737-6782.2004.00059.x]Search in Google Scholar
[Ledwith, A. and O’Dwyer, M. (2008), "Product launch, product advantage and market orientation in SMEs", Journal of Small Business and Enterprice Development, Vol. 15, No. 1, pp. 96-110.10.1108/14626000810850865]Search in Google Scholar
[Lee, W.J., Phau, I. and Roy, R. (2013), "“Bonds” or “Calvin Klein” Down-under: Consumer ethnocentric and brand country origin effects towards men’s underwear", Journal of Fashion Marketing and Management: An International Journal, Vol. 17, No. 1, pp. 65-84.]Search in Google Scholar
[Lengler, J.F., Sousa, C.M.P. and Marques, C. (2013), "Exploring the linear and quadratic effects of customer and competitor orientation on export performance", International Marketing Review, Vol. 30, No. 5, pp. 440-468.10.1108/IMR-03-2011-0087]Search in Google Scholar
[Lewrick, M., Omar, M. and Williams, L.R.Jr. (2011), "Market Orientation and Innovators’ Success: An Exploration of the Influence of Customer and Competitor Orientation", Journal of Technology Management & Innovation. Vol. 6, No. 3, pp. 48-62.10.4067/S0718-27242011000300004]Search in Google Scholar
[Li, J.J. and Zhou, K.Z. (2010), "How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation", Journal of Business Research, Vol. 63, No. 8, pp. 856-862.10.1016/j.jbusres.2009.06.011]Search in Google Scholar
[Lindblom, A.T., Olkkonen, R.M., Mitronen, L. and Kajal, S. (2008), "Market-Sensing Capability and Business Performance of Retail Entrepreneurs", Contemporary Management Research, Vol. 4, No. 3, pp. 219-236.10.7903/cmr.1042]Search in Google Scholar
[Lumpkin, G.T. and Dess, G.G. (1996), "Clarifying the entrepreneurial orientation construct and linking it to performance", Academy of Management Review, Vol. 21, No. 1, pp. 135-172.10.2307/258632]Search in Google Scholar
[Matanda, M.J. and Ndubisi, N.O. (2009), "Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation", Journal of Enterprise Information Management, Vol. 22, No. 4, pp. 384-407.10.1108/17410390910975013]Search in Google Scholar
[Matear, S., Gray, B.J. and Garrett, T. (2004), "Market orientation, brand investment, new service development, market position and performance for service organisations", International Journal of Service Industry Management, Vol. 15, No. 3, pp. 284-301.10.1108/09564230410540944]Search in Google Scholar
[Merrilees, B., Rundle-Thiele, S. and Lye, A. (2011), "Marketing capabilities: Antecedents and implications for B2B SME performance", Industrial Marketing Management, Vol. 40, No. 3, pp. 368-375.10.1016/j.indmarman.2010.08.005]Search in Google Scholar
[Milles, R.E., Snow, C.C., Meyer, A.D. and Coleman, H.J. (1978), "Organizational Strategy, Structure and Process", The Academy of Management Review, Vol. 3, No. 3, pp. 546-562.10.2307/257544]Search in Google Scholar
[Moreira, J., Silva, M.J., Simões, J. and Sousa, G. (2012), "Drivers of marketing innovation in Portuguese firms", Amfiteatru Economic, Vol. 14, No. 31, pp. 195-206.]Search in Google Scholar
[Morgan, N.A. (2012), "Marketing and business performance", Journal of the Academy of Marketing Science, Vol. 40, No. 1, pp. 102-119.10.1007/s11747-011-0279-9]Search in Google Scholar
[Mueller, T.A. and Gemu¨nden, H.G. (2009), "Founder team interaction, customer and competitor orientation in software ventures", Management Research News, Vol. 32, No. 4, pp. 539-554.10.1108/01409170910962975]Search in Google Scholar
[Naidoo, V. (2010), "Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy", Industrial Marketing Management, Vol. 39, No. 1, pp. 1311-1320.10.1016/j.indmarman.2010.02.005]Search in Google Scholar
[Nakata, C., Im, S., Park, H. and Ha, Y.-W. (2006), "Antecedents and consequence of Korean and Japanese new product advantage", Journal of Business Research, Vol. 59, No. 1, pp. 28-36.10.1016/j.jbusres.2005.03.008]Search in Google Scholar
[Narver, J.C. and Slater, S.F. (1990), "The Effect of a Market Orientation on Business Profitability", Journal of Marketing, Vol. 54, No. 4, pp. 20-35.10.1177/002224299005400403]Search in Google Scholar
[Nwokah, N.G. (2009), "Customer-focus, competitor-focus and marketing performance", Measuring Business Excellence, Vol. 13, No. 3, pp. 20-28.10.1108/13683040910984293]Search in Google Scholar
[O’Dwyer, M. and Ledwith, A. (2009), "Determinants of new product performance in small firm", International Journal of Entrepreneurial Behaviour & Research, Vol. 15, No. 2, pp. 124-136.10.1108/13552550910944548]Search in Google Scholar
[Pehrsson, A. (2014), "Firms’ customer responsiveness and performance: the moderating roles of dyadic competition and firm’s age", Journal of Business & Industrial Marketing, Vol. 29, No. 1, pp. 34-44.10.1108/JBIM-01-2011-0004]Search in Google Scholar
[Prasertsang, S. and Ussahawanitchakit, P. (2011), "Corporate social responsibility strategy, marketing performance and marketing sustainability: an empirical investigation of ISO 14000 businesses in Thailand", International Journal of Business Strategy, Vol. 11, No. 3, pp. 58-77.]Search in Google Scholar
[Ray, J.J. and Doratis, D. (1972), "Religiocentrism & Ethnocentrism: Catholic and Protestant in Australian Schools", Sociological Analysis, Vol. 32, No. 3, pp. 170-179.10.2307/3710000]Search in Google Scholar
[Rojas-Me´ndez, J.I. and Rod, M. (2013), "Chilean wine producer market orientation: comparing MKTOR versus MARKOR", International Journal of Wine Business Research, Vol. 25, No. 1, pp. 27-49.10.1108/17511061311317291]Search in Google Scholar
[Rosli, M.M. and Sidek, S. (2013), "The Impact of Innovation on the Performance of Small and Medium Manufacturing Enterprises: Evidence from Malaysia", Journal of Innovation Management in Small & Medium Enterprise, Vol. 2013 No. 2013, pp. 1-16.10.5171/2013.885666]Search in Google Scholar
[Roy, S. and Goswami, P. (2007), "Structural equation modeling of value‐psychographic trait‐clothing purchase behavior: a study on the urban college‐goers of India", Young Consumers, Vol. 8, No. 4, pp. 269-277.10.1108/17473610710838626]Search in Google Scholar
[Saida, M., Hassan, F., Musa, R. and Rahman, N.A. (2014), "Assessing consumers’ Perception, knowledge and religiosity on Malaysia’s halal food products", Procedia - Social and Behavioral Sciences, Vol. 130, No. 1, pp. 120-128.10.1016/j.sbspro.2014.04.015]Search in Google Scholar
[Shergill, G.S. and Nargundkar, R. (2005), "Market Orientation, Marketing Innovation as Performance Drivers", Journal of Global Marketing, Vol. 19, No. 1 pp. 27-47.10.1300/J042v19n01_03]Search in Google Scholar
[Sok, P., O’Cass, A. and Sok, K.M. (2013), "Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities", Australasian Marketing Journal, Vol. 21, no. 1, pp. 161-167.10.1016/j.ausmj.2013.04.001]Search in Google Scholar
[Soliman, H.S. (2011), "Customer relationship management and its relationship to the marketing performance", International Journal of Business and Social Science, Vol. 2, No. 10, pp. 166-182.]Search in Google Scholar
[Sørensen, H.E. (2009), "Why competitors matter for market orientation", European Journal of Marketing, Vol. 43, No. 5/6, pp. 735-761.10.1108/03090560910947025]Search in Google Scholar
[Srivastava, R.K., Fahey, L. and Christensen, H.K. (2001) "The resource-based view and marketing: The role of market- based assets in gaining competitive advantage.". Journal of Management, Vol. 27, No. 6, pp. 777-802.10.1177/014920630102700610]Search in Google Scholar
[Srivastava, R.K., Shervani, T.A. and Fahey, L. (1999), "Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing", Journal of Marketing, Vol. 63, Special Issue, pp. 168-179.10.1177/00222429990634s116]Search in Google Scholar
[Sterkens, C. and Anthony, F.-V. (2008), "A Comparative Study of Religiocentrism among Christian, Muslim and Hindu Students in Tamil Nadu, India", Journal of Empirical Theology, Vol. 21, No. 1, pp. 32-67.10.1163/092229308X310731]Search in Google Scholar
[Tsai, K.-H. and Hsu, T.T. (2013), "Cross-Functional collaboration, competitive intensity, knowledge integration mechanisms, and new product performance: A mediated moderation model", Industrial Marketing Management. Vol. 43, No. 2, pp. 293-303.10.1016/j.indmarman.2013.08.012]Search in Google Scholar
[Wang, C.L. and Ahmed, P.K. (2007), "Dynamic capabilities: a review and research agenda", International Journal of Management Reviews, Vol. 9, No. 1, pp. 31-51.10.1111/j.1468-2370.2007.00201.x]Search in Google Scholar
[Wong, S.K.S. (2012), "The influences of entrepreneurial orientation on product advantage and new product success", Journal of Chinese Entrepreneurship, Vol. 4, No. 3, pp. 243-262.10.1108/17561391211262175]Search in Google Scholar
[Yalcinkaya, G., Calantone, R.J. and Griffith, D.A. (2007), "An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance", Journal of International Marketing. Vol. 15, No. 4, pp. 63-93.10.1509/jimk.15.4.63]Search in Google Scholar
[Yang, L.-R., Chen, J.-H. and Wang, X.-L. (2014), "Assessing the effect of requirement definition and management on performance outcomes: Role of interpersonal conflict, product advantage and project type", International Journal of Project Management, Vol. 33, No. 1, pp. 67-80.10.1016/j.ijproman.2014.02.012]Search in Google Scholar
[Zhao, Y.L., Song, M. and Storm, G.L. (2012), "Founding Team Capabilities and New Venture Performance: The Mediating Role of Strategic Positional Advantages", Entrepreneurship Theory & Practice, Vol. 37, No. 4, pp. 789-814.10.1111/j.1540-6520.2012.00513.x]Search in Google Scholar
[Zhou, K.Z., Brown, J.R. and Dev, C.S. (2009), "Market orientation, competitive advantage, and performance: A demand-based perspective", Journal of Business Research, Vol. 62, No. 11, pp. 1063-1070.10.1016/j.jbusres.2008.10.001]Search in Google Scholar