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Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information

Volker Bosch

Volker Bosch

Germany
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Bosch, Volker
  
Oct 28, 2016
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Published Online: Oct 28, 2016
Page range: 56 - 63
DOI: https://doi.org/10.1515/gfkmir-2016-0017
Keywords
© 2016
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Bosch, Volker
Germany
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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