Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information

Publicado en línea: 28 oct 2016

Páginas: 56 - 63

DOI: https://doi.org/10.1515/gfkmir-2016-0017

Palabras clave

Big Data, Market Research, Information, Representativeness, Data Integration, Data Imputation

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.