Open Access

Marketing and Data Science: Together the Future is Ours

Pradeep Chintagunta

Chintagunta, Pradeep

,

Dominique M. Hanssens

Hanssens, Dominique M.

and

Hauser, John R.

Oct 28, 2016

Marketing and Data Science: Together the Future is Ours's Cover Image

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 2 (November 2016)

About this article

Previous Article

Cite

Share

Download Cover

Published Online: Oct 28, 2016

Page range: 18 - 23

DOI: https://doi.org/10.1515/gfkmir-2016-0011

Keywords
Data Science, Marketing Science, Computer Science, Big Data, Quantitative Analysis, Modeling, Machine Learning

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Winer, Russell S.; Neslin, Scott A., (2014): “The History of Marketing Science,” World Scientific Publishing Co. Pte. Ltd.10.1142/9128 Search in Google Scholar

Marketing Science, Special Issue on “Big Data: Integrating Marketing, Statistics, and Computer Science,” Vol. 35 (3), 2016. Search in Google Scholar

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

Journal RSS Feed