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NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
Open Access
Marketing and Data Science: Together the Future is Ours
Pradeep Chintagunta
Pradeep Chintagunta
United States of America
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Chintagunta, Pradeep
,
Dominique M. Hanssens
Dominique M. Hanssens
United States of America
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Hanssens, Dominique M.
and
John R. Hauser
John R. Hauser
United States of America
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Hauser, John R.
Oct 28, 2016
NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
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Published Online:
Oct 28, 2016
Page range:
18 - 23
DOI:
https://doi.org/10.1515/gfkmir-2016-0011
Keywords
Data Science
,
Marketing Science
,
Computer Science
,
Big Data
,
Quantitative Analysis
,
Modeling
,
Machine Learning
© 2016
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
