Keeps Working and Working and Working … The Long-Term Impact of Advertising

Hanssens, Dominique. M.; Dekimpe, Marnik. G. (2012): “Short-term and Long-term Effects of Marketing Strategy,” in Handbook of Marketing Strategy, edited by V. Shankar and G. S. Carpenter, Edward-Elgar Publishing. Search in Google Scholar

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Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

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Keeps Working and Working and Working … The Long-Term Impact of Advertising

Dominique Hanssens

Published Online: Apr 23, 2015

Page range: 42 - 47

DOI: https://doi.org/10.1515/gfkmir-2015-0006

KeywordsAdvertising Effect, Long-Term Impact, Advertising Measurement, Consumer Response

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Advertising Effect, Long-Term Impact, Advertising Measurement, Consumer Response