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NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
Open Access
Keeps Working and Working and Working … The Long-Term Impact of Advertising
Dominique Hanssens
Dominique Hanssens
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Hanssens, Dominique
Apr 23, 2015
NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
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Published Online:
Apr 23, 2015
Page range:
42 - 47
DOI:
https://doi.org/10.1515/gfkmir-2015-0006
Keywords
Advertising Effect
,
Long-Term Impact
,
Advertising Measurement
,
Consumer Response
© 2015
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
