Destination brand equity in tourism context: evidence on Iran

Published Online: Mar 30, 2017

Page range: 176 - 187

Received: Dec 15, 2015

Accepted: Oct 10, 2016

DOI: https://doi.org/10.1515/ejthr-2016-0020

Keywords

Destination brand equity, Intention to revisit, Tourists’ evaluations

© 2016 Bahram Kheiri et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.