Destination brand equity in tourism context: evidence on Iran

Publicado en línea: 30 mar 2017

Páginas: 176 - 187

Recibido: 15 dic 2015

Aceptado: 10 oct 2016

DOI: https://doi.org/10.1515/ejthr-2016-0020

Palabras clave

Destination brand equity, Intention to revisit, Tourists’ evaluations

© 2016 Bahram Kheiri et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.