Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling

Published Online: Dec 22, 2015

Page range: 67 - 80

DOI: https://doi.org/10.1515/auseb-2015-0004

Keywords

Markov chain, customer churn, customer retention, market share, marketing strategies

© 2015 Sulaimon Olanrewaju Adebiyi et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.