- Zeitschriftendaten
- Uneingeschränkter Zugang
- Format
- Zeitschrift
- eISSN
- 2353-8414
- Erstveröffentlichung
- 30 Mar 2015
- Erscheinungsweise
- 4 Hefte pro Jahr
- Sprachen
- Englisch
- Journal Subjects
- Wirtschaftswissenschaften, Betriebswirtschaft, Marketing, Vertrieb, Kundenbeziehungen, Management, Organisation und Unternehmensführung, Grundsätze der Unternehmensführung, Unternehmensentwicklung, Management des Wandels, Kooperationen, Schlüsselkompetenzen in wissenschaftliches Arbeiten
The main goal of the journal is to present the newest research results and practical solutions that are being implemented by scientific and research organisations amongst which are the leading European scientific institutes, education institutions and technology parks.
The journal brings together the marketing staff of research institutes, higher education institutions and interested parties to enable the further broadening of knowledge and competencies and which enables renowned key players, leading scientists and practitioners in the field of marketing from the whole of Europe to truly join forces.
Articles published in this journal range from marketing theory and practice through the possible uses and scope of marketing in practice in the Polish and international economic sector. It also presents the experiences of Polish and international organizations involved in scientific research.
Marketing of Scientific and Research Organizations publishes in the Open Access system – free of charge. For authors, publishing in an Open Access journal offers increased citation rates, quicker impact, and wider research collaborations.
Rejection rate:
- 20%
Main topics:
1. Marketing tools of scientific and research organisations:
- E-mail marketing
- E-marketing of scientific and research organisations
- Marketing strategies in combating the economic crisis
- On-line marketing strategies
- Education and work fairs as a form of promotion
- Trends in marketing studies
- Marketing trends and directions of scientific and research organisations
- Implementation of new domestic and international strategies
- Analytical and research tools in the marketing of scientific and research organisations
- Search engine optimisation
2. Social media:
- Facebook marketing trends
- The Impact of Internet in Public Relations
- Legal framework for social media marketing
- Social media and SEO
- New societies in marketing
- Social networks and recommendations of the best communication solutions
- Social media – it is not only Facebook
- Social media – blogs, forums, chats
3. Marketing communication management:
- Research on the effectiveness and efficiency of marketing communication
- Building the positive image of scientific and research organisations
- The significance of the brand in the operations of a scientific organisation
- Strategic management in scientific and research organisations in the Polish economic practice
- Product management in research services
- Corporate social responsibility (CSR) in theory and practice
- B2B marketing
- Mobile marketing
- Personal marketing as a tool for creating the scientific organisation’s image
- Psychology of advertising
- Media relations – effective media cooperation
- Media trends
4. Selected detailed topics:
- Celebrities in advertising of scientific and research institutions
- Event marketing
- Experiences of a direct marketing agency
- Marketing in a scientific library
- Sources of funding scientific research
- Ethics in marketing
- Advantages of cooperation between scientific organisations and enterprises
- Employee intellectual capital – the advantage of a competitive institution
- Marketing of higher education institutions
- Determinants of marketing and the effects of the crisis on a scientific and research organisation
- Copyright and intellectual property in marketing and advertising
5. Marketing of new technologies and R&D products:
- Marketing mix tools in the implementation of new technologies and R&D products
- New technologies in marketing
- The use of new technology tools in marketing
- Marketing and strategies of start-ups
- Commercialization of research results and new technologies
- Transfer of knowledge from science and research centres to industry
- Technological trends and the use of marketing tools
- Management of products / offers portfolio of the research and development institution
- TechnoMarketing
- New technologies and marketing strategies
- MarTech market
Archiving
Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.
Plagiarism Policy
The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.
This journal is primarily targeted at professionals dealing with the marketing of scientific and research organizations. Its target readers include the staff of research institutes, higher education institutions, academic research centres, and organizations, associations and establishments providing assistance in scientific research, as well as students and all those who are interested in the subjects covered by the research.
The journal not only offers a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organisations but is also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario.
Editor-in-Chief
Professor Bogdan Sojkin, Poznań University of Economics, Poland
Editorial Board
Professor Horst Brezinski, Technische Universität Bergakademie Freiberg, Germany – Theme Editor
Professor Anna Dąbrowska, Warsaw School of Economics, Poland – Theme Editor
Professor Nadežda Jankelová, University of Economics in Bratislava, Slovakia – Theme Editor
Professor Arkadiusz Kawa, Łukasiewicz Research Network – Poznań Istitute of Technology, Poland – Theme Editor
Professor Liudmyla Shulhina, National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Ukraine – Theme Editor
Professor Dariusz Trzmielak, University of Lodz, Poland – Theme Editor
Professor Habte Woldu, University of Dallas, USA – Theme Editor
Professor Nataliya Vnukova, Simon Kuznets Kharkiv National University of Economics, Ukraine – Theme Editor
Professor Grażyna Dehnel, Poznań University of Economics, Poland – Statistical Editor
Professor Andrzej Leski, Łukasiewicz Research Network – Institute of Aviation, Poland
Aneta Olejniczak, Ph. D., Łukasiewicz Research Network – Institute of Aviation, Poland – Assistant Editor
Language Editors
Daniel Sax, native speaker, USA
Technical Editors
Radosław Suchożebrski, Łukasiewicz Research Network – Institute of Aviation, Poland – Cover Design
Anna Surzycka-Kucharczuk, Koncept, Poland – Computer Layout
Scientific Committee
Chairwoman of the Scientific Committee:
Professor Mirosława Pluta Olearnik, Wrocław University of Economics, Poland
Other members:
Professor Agnieszka Izabela Baruk, Lodz University of Technology, Poland
Professor Joanna Cygler, Warsaw School of Economics, Poland
Professor Ferdinand Danno, University of Economics in Bratislava, Slovak Republic
Professor Egon Franck, University of Zurich, Switzerland
Professor Marcin Gębarowski, Cracow University of Economics, Poland
Professor Bogdan Gregor, University of Lodz, Poland
Professor Håkan Håkansson, Norwegian Business School in Oslo, Norway
Jadranka Jezeršek Turnes, Kontekst, Lubljana, Slowenia
Professor Juan Garcia Machado, Univesity of Huelva, Spain
Professor Grzegorz Maciejewski, University of Economics in Katowice, Poland
Professor Petra Morschheuser, Baden-Wuerttemberg Cooperative State University, Germany
Professor Michail Oklander, Odessa National Polytechnic University, Ukraine
Professor Đurđana Ozretić Došen, University of Zagreb, Croatia
Professor Ryszard Pukała, The State University of Technology and Economics in Jaroslaw, Poland
Professor Joern Redler, Baden-Wuerttemberg Cooperative State University, Germany
Professor Evgen Romat, Taras Shevchenko National University of Kyiv, Ukraine
Maria Rybaczewska, Stirling University, UK
Professor Devi Shonia, Sokhumi State University, Georgia
Professor Iveta Simberova, Brno University of Technology, Czech Republic
Professor Dariusz Tworzydło, University of Warsaw, Poland
Professor Jan Wiktor, Cracow University of Economics, Poland
Professor William Bradley Zehner II, University of Texas at Austin, USA
Contact
minib@ilot.lukasiewicz.gov.pl
Publisher
De Gruyter Poland
Bogumiła Zuga 32A Str.
01-811 Warsaw, Poland
T: +48 22 701 50 15
Marketing of Scientific and Research Organizations ist in den folgenden Services indiziert:
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- Cabell's Journalytics
- CEJSH
- Celdes
- CNKI Scholar (China National Knowledge Infrastructure)
- CNPIEC - cnpLINKer
- Dimensions
- EBSCO
- EconBiz
- ERIH PLUS
- ExLibris
- Google Scholar
- Index Copernicus
- J-Gate
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- KESLI-NDSL (Korean National Discovery for Science Leaders)
- MyScienceWork
- Naver Academic
- Naviga (Softweco)
- QOAM (Quality Open Access Market)
- ReadCube
- Research Papers in Economics (RePEc)
- ROAD
- SCILIT
- Semantic Scholar
- TDNet
- Ulrich's Periodicals Directory/ulrichsweb
- WanFang Data
- WorldCat (OCLC)
- X-MOL
Open Access Statement
The journal is an Open Access journal that allows a free unlimited access to all its contents without any restrictions upon publication to all users.
Principles of reviewing publications in the quarterly “Marketing of Scientific and Research Institutions”:
- Each publication is assessed by at least two independent reviewers who are not employees of the Editorial Office and from outside of the research unit affiliated by the author of the publication.
- The authors and reviewers do not know each other’s identities (the so-called double-blind review process).In other solutions, the reviewer must sign a declaration of no conflict of interest; the following relations are considered to be the conflict of interest between the reviewer and the author:
- direct personal relationships (kinship, legal relationships, conflict),
- relations of professional subordination,
- direct scientific cooperation in the last two years preceding the preparation of the review.
- The review is in writing and ends with an unambiguous conclusion as to whether the article should be published or rejected. On this basis, the Editorial Office decides whether to accept the article for publication or to reject it.
- The rules of qualifying the publication as well as the review form are made public. The criteria for qualifying or rejecting the text are as follows: originality of the subject matter, substantive value of the text, quality of own research (if applicable), literature sources used. The review form and formal requirements for authors are available on the journal’s website (www.minib.pl).
- The names of the reviewers of particular publications / issues are not disclosed; once a year, a list of cooperating reviewers is published on the journal’s website.
- The ordered reviews are the property of the Editorial Office of the quarterly “Marketing of Scientific and Research Institutions”.