AHEAD OF PRINT

Volume 51 (2024): Issue 1 (March 2024)

Volume 50 (2023): Issue 4 (December 2023)

Volume 49 (2023): Issue 3 (September 2023)

Volume 48 (2023): Issue 2 (June 2023)

Volume 47 (2023): Issue 1 (March 2023)

Volume 46 (2022): Issue 4 (December 2022)

Volume 45 (2022): Issue 3 (October 2022)

Volume 44 (2022): Issue 2 (June 2022)

Volume 43 (2022): Issue 1 (March 2022)

Volume 42 (2021): Issue 4 (December 2021)

Volume 41 (2021): Issue 3 (September 2021)

Volume 40 (2021): Issue 2 (June 2021)

Volume 39 (2021): Issue 1 (March 2021)

Volume 38 (2020): Issue 4 (December 2020)

Volume 37 (2020): Issue 3 (September 2020)

Volume 36 (2020): Issue 2 (June 2020)

Volume 35 (2020): Issue 1 (March 2020)

Volume 34 (2019): Issue 4 (December 2019)

Volume 33 (2019): Issue 3 (September 2019)

Volume 32 (2019): Issue 2 (June 2019)

Volume 31 (2019): Issue 1 (March 2019)

Volume 30 (2018): Issue 4 (December 2018)

Volume 29 (2018): Issue 3 (September 2018)

Volume 28 (2023): Issue 2 (June 2023)

Volume 27 (2018): Issue 1 (March 2018)

Volume 26 (2017): Issue 4 (December 2017)

Volume 25 (2017): Issue 3 (September 2017)

Volume 24 (2017): Issue 2 (June 2017)

Volume 23 (2017): Issue 1 (March 2017)

Volume 22 (2016): Issue 4 (December 2016)

Volume 21 (2016): Issue 3 (September 2016)

Volume 20 (2016): Issue 2 (June 2016)

Volume 19 (2016): Issue 1 (March 2016)

Volume 18 (2015): Issue 4 (December 2015)

Volume 17 (2015): Issue 3 (September 2015)

Volume 16 (2015): Issue 2 (June 2015)

Volume 15 (2015): Issue 1 (March 2015)

Marketing of Scientific and Research Organizations

 The main goal of the journal is to present the newest research results and practical solutions that are being implemented by scientific and research organisations amongst which are the leading European scientific institutes, education institutions and technology parks.   The journal brings together the marketing staff of research institutes, higher education institutions and interested parties to enable the further broadening of knowledge and competencies and which enables renowned key players, leading scientists and practitioners in the field of marketing from the whole of Europe to truly join forces.   Articles published in this journal range from marketing theory and practice through the possible uses and scope of marketing in practice in the Polish and international economic sector. It also presents the experiences of Polish and international organizations involved in scientific research.   Based on the decision of the Minister of Science of January 5, 2024, 40 points are awarded to the academic achievement for the scientific articles published in the journal.   Marketing of Scientific and Research Organizations publishes in the Open Access system – free of charge. For authors, publishing in an Open Access journal offers increased citation rates, quicker impact, and wider research collaborations.     Rejection rate:    20%    Main topics:   1. Marketing tools of scientific and research organisations:      E-mail marketing   E-marketing of scientific and research organisations   Marketing strategies in combating the economic crisis   On-line marketing strategies   Education and work fairs as a form of promotion   Trends in marketing studies   Marketing trends and directions of scientific and research organisations   Implementation of new domestic and international strategies   Analytical and research tools in the marketing of scientific and research organisations   Search engine optimisation    2. Social media:      Facebook marketing trends   The Impact of Internet in Public Relations   Legal framework for social media marketing   Social media and SEO   New societies in marketing   Social networks and recommendations of the best communication solutions   Social media – it is not only Facebook   Social media – blogs, forums, chats    3. Marketing communication management:      Research on the effectiveness and efficiency of marketing communication   Building the positive image of scientific and research organisations   The significance of the brand in the operations of a scientific organisation   Strategic management in scientific and research organisations in the Polish economic practice   Product management in research services   Corporate social responsibility (CSR) in theory and practice   B2B marketing   Mobile marketing   Personal marketing as a tool for creating the scientific organisation’s image   Psychology of advertising   Media relations – effective media cooperation   Media trends    4. Selected detailed topics:      Celebrities in advertising of scientific and research institutions   Event marketing   Experiences of a direct marketing agency   Marketing in a scientific library   Sources of funding scientific research   Ethics in marketing   Advantages of cooperation between scientific organisations and enterprises   Employee intellectual capital – the advantage of a competitive institution   Marketing of higher education institutions   Determinants of marketing and the effects of the crisis on a scientific and research organisation   Copyright and intellectual property in marketing and advertising    5. Marketing of new technologies and R&amp;D products:      Marketing mix tools in the implementation of new technologies and R&amp;D products   New technologies in marketing   The use of new technology tools in marketing   Marketing and strategies of start-ups   Commercialization of research results and new technologies   Transfer of knowledge from science and research centres to industry   Technological trends and the use of marketing tools   Management of products / offers portfolio of the research and development institution   TechnoMarketing   New technologies and marketing strategies   MarTech market          Archiving   Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.   Plagiarism Policy   The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.   This journal is primarily targeted at professionals dealing with the marketing of scientific and research organizations. Its target readers include the staff of research institutes, higher education institutions, academic research centres, and organizations, associations and establishments providing assistance in scientific research, as well as students and all those who are interested in the subjects covered by the research.   The journal not only offers a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organisations but is also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario. 

Marketing of Scientific and Research Organizations

Volume 28 (2023): Issue 2 (June 2023)

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