Zeszyty czasopisma

Tom 14 (2022): Zeszyt 2 (December 2022)

Tom 14 (2022): Zeszyt 1 (March 2022)

Tom 13 (2021): Zeszyt 4 (December 2021)

Tom 13 (2021): Zeszyt 3 (September 2021)

Tom 13 (2021): Zeszyt 2 (June 2021)

Tom 13 (2021): Zeszyt 1 (March 2021)

Tom 12 (2020): Zeszyt 4 (December 2020)

Tom 12 (2020): Zeszyt 3 (September 2020)

Tom 12 (2020): Zeszyt 2 (June 2020)

Tom 12 (2020): Zeszyt 1 (March 2020)

Tom 11 (2019): Zeszyt 4 (December 2019)

Tom 11 (2019): Zeszyt 3 (September 2019)

Tom 11 (2019): Zeszyt 2 (June 2019)

Tom 11 (2019): Zeszyt 1 (March 2019)

Tom 10 (2018): Zeszyt 4 (December 2018)

Tom 10 (2018): Zeszyt 3 (September 2018)

Tom 10 (2018): Zeszyt 2 (June 2018)

Tom 10 (2018): Zeszyt 1 (March 2018)

Tom 9 (2017): Zeszyt 4 (December 2017)

Tom 9 (2017): Zeszyt 3 (September 2017)

Tom 9 (2017): Zeszyt 2 (June 2017)

Tom 9 (2017): Zeszyt 1 (January 2017)

Tom 8 (2016): Zeszyt 4 (December 2016)

Tom 8 (2016): Zeszyt 3 (September 2016)

Tom 8 (2016): Zeszyt 2 (June 2016)

Tom 8 (2016): Zeszyt 1 (January 2016)

Tom 7 (2015): Zeszyt 4 (December 2015)

Tom 7 (2015): Zeszyt 3 (September 2015)

Tom 7 (2015): Zeszyt 2 (June 2015)

Tom 7 (2015): Zeszyt 1 (January 2015)

Tom 6 (2014): Zeszyt 4-1 (December 2014)
Part I

Tom 6 (2014): Zeszyt 4-2 (December 2014)
Part II

Tom 6 (2014): Zeszyt 3 (September 2014)

Tom 6 (2014): Zeszyt 2 (June 2014)

Tom 6 (2014): Zeszyt 1 (March 2014)

Tom 5 (2013): Zeszyt 4 (December 2013)

Tom 5 (2013): Zeszyt 3 (September 2013)

Tom 5 (2013): Zeszyt 2 (June 2013)

Tom 5 (2013): Zeszyt 1 (March 2013)

Informacje o czasopiśmie
Format
Czasopismo
eISSN
2543-831X
Pierwsze wydanie
01 Jan 2009
Częstotliwość wydawania
4 razy w roku
Języki
Angielski

Wyszukiwanie

Tom 14 (2022): Zeszyt 1 (March 2022)

Informacje o czasopiśmie
Format
Czasopismo
eISSN
2543-831X
Pierwsze wydanie
01 Jan 2009
Częstotliwość wydawania
4 razy w roku
Języki
Angielski

Wyszukiwanie

4 Artykułów
Otwarty dostęp

Reflecting on the Efficiency of Design Thinking and Lean Startup

Data publikacji: 23 Aug 2022
Zakres stron: 4 - 53

Abstrakt

Abstract

Objective: In this article, the methods used to simplify the business modelling and founding of new companies are presented and critically reflected. Furthermore, it is discussed to what extent a specific method is advantageous, disadvantageous, applicable, not applicable, or even contradictory.

Methodology: The theoretical analysis is underpinned by a qualitative interview study asking company founders about applying the methods mentioned above. The work is based on scientific papers and books and is complemented by the data originating from a specially designed study.

Findings: The results conclude that business model founding instruments provide strategic guidelines favouring entrepreneurs, yet they turn out to be minor in its real-life significance as numerous factors rooted in different fields of expertise play in.

Value Added: The added value of this paper is in the elaboration of efficiency bringing and risk-minimizing components of the methods, respectively. Accordingly, managers and entrepreneurs of all industries are intended to be equipped with sufficient information content that eases the decision for or against one of the methods as realistic expectations considering the application are likely to emerge.

Recommendations: The limitations of this study are rooted in the chosen qualitative research since every interviewee is a subject to their individual perception.

Słowa kluczowe

  • business model
  • entrepreneurship
  • Design Thinking
  • Lean Startup

JEL Classification

  • E37
  • E39
  • L1
  • L2
  • L21
  • L221
Otwarty dostęp

Generational Differences in the Labour Market – Three Confounded Effects

Data publikacji: 23 Aug 2022
Zakres stron: 54 - 86

Abstrakt

Abstract

Objective: Many research claim that Millennials value work ethic much lower and leisure time much higher than older generations. Most of them are based on cross-sectional analyses of data collected at one time. This design confounds the COHORT effect (born in the same time period and thus exposed to the same cultural forces during their formative socialization period) and biological AGE, and it makes it impossible to separate them. Our goal is to demonstrate how to empirically separate the confounded effects of APC (biological AGE – PERIOD of measurement – COHORT) in a simple way.

Methodology: Three generations (Baby Boomers, X-ers and Millennials) from the representative Polish samples of the World Value Survey, were cross-sectionally compared, and a cross-lagged comparison was made between BB in 2005 vs X in 2020, and between X in 2005 and Millennials in 2020.

Findings: It was shown that significant cross-sectional differences in attitudes toward work between the 3 generation (with the highest score for Baby Boom-ers and the lowest for Millennials) cannot be explained by age differences. Over the period of 15 years, the importance of leisure time has increased for all generations (PERIOD effect).

Value Added: The paper highlights significant methodological problem: the confounding effect of APC in most generational findings. It promotes the idea of using nationally representative samples from publicly available data like World Value Survey, instead of collecting convenience samples.

Recommendations: Greater methodological rigour in generational studies is recommended, as their results can create/support stereotypes that tend to generate individual expectations (e.g. every Millennial is computer literate or lazy), ignoring the fact that intra-generational variability is very high.

Słowa kluczowe

  • World Value Survey
  • generational differences
  • confounded effects of age
  • period and cohort
  • multigenerational management
  • generational studies

JEL Classification

  • C18
  • D64
  • E24
  • J53
  • J62
  • M12
Otwarty dostęp

A New Perspective for Marketing: The Impact of Social Media on Customer Experience

Data publikacji: 23 Aug 2022
Zakres stron: 87 - 103

Abstrakt

Abstract

Objective: The purpose of this paper is to examine the impact of social media on customer experience and how companies can use social media to enhance the experience of customers.

Methodology: Literature synthesis method was followed to trace out and analyse the data. The EBSCO Discovery of Science and Google Scholar databases were used to find the articles. Over thirty articles were produced from the total (190) search query results after applying limiters, deleting duplicates, and enforcing non-business settings.

Findings: Social media has a considerable impact on customer experience due to its widespread and easy access by customers. It enabled companies to classify customers, get a lot of information about them, and get very fast feedback about their impressions related to their product or services. Social media may have a positive or negative impact on customer experience, so the role of management is important to manage these media in a way that will benefit the company and support it to achieve its objectives.

Value Added: This article provides a clear picture on exploring the impact of social media on customer experience. The results of the research can be used to guide companies on how to use social media to enhance the experience of customers.

Recommendations: Companies should smartly manage social media and employ qualified staff to improve the customer’s experience and avoid the side effects that this type of media may have on customer experience. In addition, customer experience should be a strategic goal because it helps the company meet its overall goals.

Słowa kluczowe

  • social media
  • customer experience
  • marketing

JEL Classification

  • M31
  • M30
  • M1
Otwarty dostęp

The Nexus between Uncertainty Avoidance Culture and Risk-taking Behaviour in Entrepreneurial Firms’ Decision Making

Data publikacji: 23 Aug 2022
Zakres stron: 104 - 132

Abstrakt

Abstract

Purpose: The concerted effect of national culture and risk-taking behaviour of individuals on decision-making has not been given much attention in the literature. This paper, thus, attempts to investigate how the two variables, separately and jointly, affect the decision-making of firms.

Methodology: The review pursues systematic literature review methodology. The keywords constituted in a series of search queries include risk-taking, or risk-taking behaviour, risk taking propensity, risk aversion, uncertainty avoidance, uncertainty avoidance national culture, fear of unknown or future, and uncertainty avoidance culture and risk-taking. The review of the studies addresses more than thirty-five countries over the years 1975–2021.

Findings: The review result re-boosts the existing negative relationship between a high uncertainty avoidance culture and risk-taking behaviour. When the level of risk-taking is increased, the effect of uncertainty avoidance culture gets decreased, which thereof helps to reduce resistance to change in firms. The latter institutes a greater fear of failure, lower level of ambition, and less tolerance for ambiguity that result in low risk-taking appetite. Their concurrent effect is realized in various decision-making contexts including firms’ entry and investment decisions, customer buying decisions, self – versus group decisions, and policy decisions.

Value Added: As a result, firms may need to consider the risk-taking behaviour and uncertainty avoidance culture of employees for certain jobs, consumers for marketing, managers for an international assignment in risky positions, and of individual countries for business expansion. The study claims to have added significant value to the practical and theoretical discourse of uncertainty avoidance national culture and risk-taking behaviour in business decision-making scenarios.

Słowa kluczowe

  • risk-taking
  • national culture
  • uncertainty avoidance culture
  • decision-making
  • business firms

JEL Classification

  • M100
4 Artykułów
Otwarty dostęp

Reflecting on the Efficiency of Design Thinking and Lean Startup

Data publikacji: 23 Aug 2022
Zakres stron: 4 - 53

Abstrakt

Abstract

Objective: In this article, the methods used to simplify the business modelling and founding of new companies are presented and critically reflected. Furthermore, it is discussed to what extent a specific method is advantageous, disadvantageous, applicable, not applicable, or even contradictory.

Methodology: The theoretical analysis is underpinned by a qualitative interview study asking company founders about applying the methods mentioned above. The work is based on scientific papers and books and is complemented by the data originating from a specially designed study.

Findings: The results conclude that business model founding instruments provide strategic guidelines favouring entrepreneurs, yet they turn out to be minor in its real-life significance as numerous factors rooted in different fields of expertise play in.

Value Added: The added value of this paper is in the elaboration of efficiency bringing and risk-minimizing components of the methods, respectively. Accordingly, managers and entrepreneurs of all industries are intended to be equipped with sufficient information content that eases the decision for or against one of the methods as realistic expectations considering the application are likely to emerge.

Recommendations: The limitations of this study are rooted in the chosen qualitative research since every interviewee is a subject to their individual perception.

Słowa kluczowe

  • business model
  • entrepreneurship
  • Design Thinking
  • Lean Startup

JEL Classification

  • E37
  • E39
  • L1
  • L2
  • L21
  • L221
Otwarty dostęp

Generational Differences in the Labour Market – Three Confounded Effects

Data publikacji: 23 Aug 2022
Zakres stron: 54 - 86

Abstrakt

Abstract

Objective: Many research claim that Millennials value work ethic much lower and leisure time much higher than older generations. Most of them are based on cross-sectional analyses of data collected at one time. This design confounds the COHORT effect (born in the same time period and thus exposed to the same cultural forces during their formative socialization period) and biological AGE, and it makes it impossible to separate them. Our goal is to demonstrate how to empirically separate the confounded effects of APC (biological AGE – PERIOD of measurement – COHORT) in a simple way.

Methodology: Three generations (Baby Boomers, X-ers and Millennials) from the representative Polish samples of the World Value Survey, were cross-sectionally compared, and a cross-lagged comparison was made between BB in 2005 vs X in 2020, and between X in 2005 and Millennials in 2020.

Findings: It was shown that significant cross-sectional differences in attitudes toward work between the 3 generation (with the highest score for Baby Boom-ers and the lowest for Millennials) cannot be explained by age differences. Over the period of 15 years, the importance of leisure time has increased for all generations (PERIOD effect).

Value Added: The paper highlights significant methodological problem: the confounding effect of APC in most generational findings. It promotes the idea of using nationally representative samples from publicly available data like World Value Survey, instead of collecting convenience samples.

Recommendations: Greater methodological rigour in generational studies is recommended, as their results can create/support stereotypes that tend to generate individual expectations (e.g. every Millennial is computer literate or lazy), ignoring the fact that intra-generational variability is very high.

Słowa kluczowe

  • World Value Survey
  • generational differences
  • confounded effects of age
  • period and cohort
  • multigenerational management
  • generational studies

JEL Classification

  • C18
  • D64
  • E24
  • J53
  • J62
  • M12
Otwarty dostęp

A New Perspective for Marketing: The Impact of Social Media on Customer Experience

Data publikacji: 23 Aug 2022
Zakres stron: 87 - 103

Abstrakt

Abstract

Objective: The purpose of this paper is to examine the impact of social media on customer experience and how companies can use social media to enhance the experience of customers.

Methodology: Literature synthesis method was followed to trace out and analyse the data. The EBSCO Discovery of Science and Google Scholar databases were used to find the articles. Over thirty articles were produced from the total (190) search query results after applying limiters, deleting duplicates, and enforcing non-business settings.

Findings: Social media has a considerable impact on customer experience due to its widespread and easy access by customers. It enabled companies to classify customers, get a lot of information about them, and get very fast feedback about their impressions related to their product or services. Social media may have a positive or negative impact on customer experience, so the role of management is important to manage these media in a way that will benefit the company and support it to achieve its objectives.

Value Added: This article provides a clear picture on exploring the impact of social media on customer experience. The results of the research can be used to guide companies on how to use social media to enhance the experience of customers.

Recommendations: Companies should smartly manage social media and employ qualified staff to improve the customer’s experience and avoid the side effects that this type of media may have on customer experience. In addition, customer experience should be a strategic goal because it helps the company meet its overall goals.

Słowa kluczowe

  • social media
  • customer experience
  • marketing

JEL Classification

  • M31
  • M30
  • M1
Otwarty dostęp

The Nexus between Uncertainty Avoidance Culture and Risk-taking Behaviour in Entrepreneurial Firms’ Decision Making

Data publikacji: 23 Aug 2022
Zakres stron: 104 - 132

Abstrakt

Abstract

Purpose: The concerted effect of national culture and risk-taking behaviour of individuals on decision-making has not been given much attention in the literature. This paper, thus, attempts to investigate how the two variables, separately and jointly, affect the decision-making of firms.

Methodology: The review pursues systematic literature review methodology. The keywords constituted in a series of search queries include risk-taking, or risk-taking behaviour, risk taking propensity, risk aversion, uncertainty avoidance, uncertainty avoidance national culture, fear of unknown or future, and uncertainty avoidance culture and risk-taking. The review of the studies addresses more than thirty-five countries over the years 1975–2021.

Findings: The review result re-boosts the existing negative relationship between a high uncertainty avoidance culture and risk-taking behaviour. When the level of risk-taking is increased, the effect of uncertainty avoidance culture gets decreased, which thereof helps to reduce resistance to change in firms. The latter institutes a greater fear of failure, lower level of ambition, and less tolerance for ambiguity that result in low risk-taking appetite. Their concurrent effect is realized in various decision-making contexts including firms’ entry and investment decisions, customer buying decisions, self – versus group decisions, and policy decisions.

Value Added: As a result, firms may need to consider the risk-taking behaviour and uncertainty avoidance culture of employees for certain jobs, consumers for marketing, managers for an international assignment in risky positions, and of individual countries for business expansion. The study claims to have added significant value to the practical and theoretical discourse of uncertainty avoidance national culture and risk-taking behaviour in business decision-making scenarios.

Słowa kluczowe

  • risk-taking
  • national culture
  • uncertainty avoidance culture
  • decision-making
  • business firms

JEL Classification

  • M100

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