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CONSUMER

CHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING

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Data publikacji w dniu: 20 gru 2020
DOI: https://doi.org/10.2478/9788366675247-003
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Frontmatter
PREFACE
CONTENTS
CHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES
CHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION
CHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING
CHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS
CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION
CHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER
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Frontmatter
PREFACE
CONTENTS
CHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES
CHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION
CHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING
CHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS
CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION
CHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER

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