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CONSUMER

from a communication, marketing and advertising perspective

  

This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature.

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Wydawca:
Sciendo
Data publikacji:
gru 2020
Język:
Angielski
Ilość stron:
127
BookSize:
15.5 × 23 cm
Prawa autorskie:
© 2020 Sciendo
PDF
ISBN: 978-83-66675-24-7
Data publikacji:
gru 2020
E-Pub
ISBN: 978-83-66675-25-4
Data publikacji:
gru 2020
Paperback
ISBN: 978-83-66675-23-0
Data publikacji:
gru 2020

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