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CONSUMER's Cover Image

CONSUMER

access type Nécessite une authentification
Sciendo, 2020
Détails
Format
Livre
Première publication
20 Dec 2020
Langues
English
Pages
127
Illustration
24
Copyright
©
Format
PDF
ISBN
978-83-66675-24-7
Première publication
18 Nov 2020
E-Pub
ISBN
978-83-66675-25-4
Première publication
18 Nov 2020
Livre de poche
ISBN
978-83-66675-23-0
Première publication
31 Dec 2021
Thèmes des livres
Architecture et design, Design, Graphisme, communication, Études culturelles, Genres et médias dans les études culturelles, Médias numériques et communication, Affaires et économie, Gestion d'entreprise, Marketing, vente, relation clients, Sciences sociales, Sciences de la communication, autres
This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.
Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors.
Sefer Darıcı PhD
Sivas Cumhuriyet University
sdarici@cumhuriyet.edu.tr
Détails
Format
Livre
Première publication
20 Dec 2020
Langues
English
Pages
127
Illustration
24
Copyright
©
Format
PDF
ISBN
978-83-66675-24-7
Première publication
18 Nov 2020
E-Pub
ISBN
978-83-66675-25-4
Première publication
18 Nov 2020
Livre de poche
ISBN
978-83-66675-23-0
Première publication
31 Dec 2021
Thèmes des livres
Architecture et design, Design, Graphisme, communication, Études culturelles, Genres et médias dans les études culturelles, Médias numériques et communication, Affaires et économie, Gestion d'entreprise, Marketing, vente, relation clients, Sciences sociales, Sciences de la communication, autres

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