1. bookTom 17 (2022): Zeszyt 1 (April 2022)
Informacje o czasopiśmie
License
Format
Czasopismo
eISSN
2344-5416
Pierwsze wydanie
06 Mar 2015
Częstotliwość wydawania
3 razy w roku
Języki
Angielski
Otwarty dostęp

Marketing and Socio-Psychological Factors Influencing Consumption Bakery Product in Thailand

Data publikacji: 31 May 2022
Tom & Zeszyt: Tom 17 (2022) - Zeszyt 1 (April 2022)
Zakres stron: 256 - 271
Informacje o czasopiśmie
License
Format
Czasopismo
eISSN
2344-5416
Pierwsze wydanie
06 Mar 2015
Częstotliwość wydawania
3 razy w roku
Języki
Angielski

Abdullah, A., Ahmad, R.A., Nurul, F., Ahmad, F., Nur, S., Mohd, I. (2019). Consumers’ Behaviour in Decision Making Towards Bakery Products in Section 13, shah Alam, Journal of Management and Science, Vol. 17, no.2, pp.10-22. Search in Google Scholar

Adam, I., Hiamey, S. E., Afenyo, E. A. (2014). Students’ food safety concerns and choice of eating place in Ghana, Food Control, Vol.43, pp. 135-141. Search in Google Scholar

Adam, N. & Attila, K. (2017). Generation Alpha: Marketing or Science?, Acta Technologica Dubnicae, Vol.7, No.1, pp.107-115. http://doi:10.1515/atd-2017-000710.1515/atd-2017-0007 Search in Google Scholar

Aditya, D.P, & Reza, A.N. (2017). Young-adult fashion costumer psychographics segmentation; Bandung case study, Journal of Business and management, Vol. 6, no.1, pp.1-20. Search in Google Scholar

American Baker’s Association. (2019). American Bakers Association Unveils Most In-Depth Study on Gen Z Consumers Habits; Reveals Millennial Perceptions of Baked Goods, available online at http://www.perishablenews.com/bakery/american-bakers-association-unveils-most-in-depth-study-on-gen-zconsumers-habits-reveals-millennial-perceptions-of-baked-goods/ Search in Google Scholar

Asia Food Industry. (2020). The Evolution of Snack Trends in Asia-Pacific, available online at https://apfoodonline.com/industry/the-evolution-of-snack-trends-in-asia-pacific/ Search in Google Scholar

Bangkokpost. (2018). Capital’s original CBD set to rise again, available online at https://www.bangkokpost.com/business/1426206/capitals-original-cbd-set-to-rise-again Search in Google Scholar

Blackwell, R.D.; Miniard, P.W.; Engel, J.F. (2013). Consumer behavior. Sao Paulo: Cengage Learning Search in Google Scholar

Chiang, H. S, Chin, H. T, Ming, H. C & Wan, Q. L. (2019). U.S. Sustainable Food Market Generation Z Consumer Segments, Journal of Sustainability, Vol. 11, no. 3607, pp.1-14. http://doi:10.3390/su1113360710.3390/su11133607 Search in Google Scholar

Collins. (2020). Definition of ‘bakery’, available online at https://www.collinsdictionary.com/dictionary/english/bakery Search in Google Scholar

Constantinos, V., Nikolaos, S. & Anestis, K. F. (2017). Generation Z consumers’ expectations of interactions in smart retailing: A future agenda, Journal of Computer in Human Behavior, Vol. 77, pp. 374 - 381. http://dx.doi.org/10.1016/j.chb.2017.01.05810.1016/j.chb.2017.01.058 Search in Google Scholar

Culture Trips. (2020.) The Best Neighborhoods in Bangkok for Young Professionals, available online at https://theculturetrip.com/asia/thailand/articles/the-best-neighborhoods-inbangkok-for-young-professionals/ Search in Google Scholar

Department of Business Development. (2020). DBD Datawarehouse, available online at https://datawarehouse.dbd.go.th/ Search in Google Scholar

Emily, H. (2016). Baking Ingredients & Function: A Breakdown, available online at https://ueat.utoronto.ca/baking-ingredients-function/ Search in Google Scholar

Fleischmann’s (2020). Baking Ingredient, available online at https://www.breadworld.com/education/baking-ingredients/ Search in Google Scholar

Fresh Property. (2017). Where is Bangkok’s Central Business District?, available online at https://freshbangkok.com/bangkoks-central-business-district-2/ Search in Google Scholar

Geci, A., Nagyova, L., Rybanska, J. (2017). Impact of sensory marketing on consumer’s buying behaviour, Potravinarstvo Slovak Journal of Food Sciences, Vol.11, no.1, pp.709 717. https://doi.org/10.5219/83510.5219/835 Search in Google Scholar

Goliam, J., Nagyva, L., Andocsova, A., & Zajac, P., Palkovic, J. (2018). Food safety from consumer perspective: health safety, Potravinarstvo Slovak Journal of Food Sciences, Vol.12, no.1, pp.313 - 322. https://doi.org/10.5219/91710.5219/917 Search in Google Scholar

H, K., Souji, G., R. P., (2011). A study on factors influencing generation y’s food preferences with special reference to Kula Lumpur, Malasia, Zenith International Journal of Business Economic & Management Research, Vol.1, no.3, pp.1-14. Search in Google Scholar

Hes, A. (2009). Consumer behaviour in the process of food buying, Czech Republic, Alfa Nakldatelstvi. Search in Google Scholar

Hitesh, B. (2018). AIO – activities, interests and opinions, available online at https://www.marketing91.com/aio-activities-interests-opinions/ Search in Google Scholar

Hulya, G., Fidan, M.K., Mevlut, G., Metin, G.A. (2017). Bakery products consumption and consumers’ awareness in urban areas of Isparta city, Turkey. Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development, Vol.17, no.2, pp.137-146. Search in Google Scholar

John, S. (2020). Types of Bakery Products, available online at https://www.leaf.tv/articles/types-of-bakery-products/ Search in Google Scholar

Jung, S.H. (2014). Research on the relationship between recognition level and confidence, purchase attitude about nutrition labeling information of bakery products, Korean Journal of Human Ecology, Vol.23, no.1, pp.123-136. Search in Google Scholar

Kristen, M. R. (2011). Generation Y Consumer Choice for Organic Foods, available online at http://www.semanticscholar.org. Search in Google Scholar

Kristine S. (2019). Millennials and Gen Zs buy bread and sweets goods weekly: ABA Report, available online at http://www.bakeryandsnacks.com/Article/2019/05/01/Millennials-and-Gen-Zs-buy-bread-and-sweet-goods-weekly-ABAreport Search in Google Scholar

Kubicova, L. (2008). The development of consumer demand for good, Nitre, Slovakia. Search in Google Scholar

Lima, F. et al. (2014). Impact of Nutritional Information in the Behavior of Restaurant Consumers, Organizacoes Rurais & Agroindustriais, Lavras, Vol.16, no.3, pp.404-416. Search in Google Scholar

Ľubica, K. Kristína, P. Zdenka, K. & Ingrida, K. (2020). Slovak Consumers´ Perception of Bakery Products and Their Offer in Retails, Slovak journal of food science, Vol.14, pp.24 - 32 http://doi:10.5219/124010.5219/1240 Search in Google Scholar

Milan, G.S.et al. (2013). The Image Configuration of a Shopping Center in The Perception of Local Consumers, REAd – Revista Eletronica de Administracao, Vol.74, no.1, pp.83-114. Search in Google Scholar

Millennial Marketing. (2020). Gen Y Food Preferences: You Are What You Eat, available online at http://www.millennialmarketing.com/2009/08/gen-y-food-preferences-you-are-what-youeat/ Search in Google Scholar

Miranda, F.J. et al. (2014). Using social networks site in the purchasing decision process. International Journal of E-Business Research, Vol.10, no.3, pp.18-35.10.4018/ijebr.2014070102 Search in Google Scholar

N, R., & SA, M.A. (2016). Factors affecting consumer buying behavior. International Journal of Applied Research, 2(10), 76.80. Search in Google Scholar

Nagyova, L., Sdliakova, I., Holiencinova, M. (2014). Behavioural Studies of external attributes of bread and pastry in Slovak Republic, Zeszyty Naukowe Szkoly Glownej Gospodarstwa Wiejskiego w Warszawie, Vol.61, no.12, pp.142-152 Search in Google Scholar

Novozymes. (2020). Three consumer trends for the baking industry to watch, available online at https://new.novozymes.com/foodbeverages/baking/consumer-trends-baking-industry Search in Google Scholar

Paul, S. (2020). Baking. available online at https://www.britannica.com/topic/baking Search in Google Scholar

Polakevicova, I. (2015). Application of transactional analysis into the field of marketing communication, Nitra: UFK Search in Google Scholar

Rovný, P., Appel, F., Balmann, A., Ostermeyer, A., Schaft, F., Székely, E., Kekäle, T., Lehtola, K., Berg, P., Sulewski, P., Wąs, A., Gebska, M., Frech, B., Liebl, H., Schanrzenberger, L.S., Nagyová, Ľ., Kádeková, Z., Kleinová, K., Chovanová Supeková, S., Kubicová, Ľ., Lušňáková, Z. (2010). Food chain management – European experiences and local solutions, Graz: Mail Boxes Etc. Search in Google Scholar

Rybanská, J., Nagyová, Ľ., Košičiarová, I. (2014). Sensory marketing: sensory perceptions and emotions as the key factors influencing consumer behaviour and decision-making. Marketing Identity. Trnava, Slovakia: University of Ss. Cyril and Methodius, pp.198-215. Search in Google Scholar

Samuel, A. M. (2020). Baking, available online at https://www.britannica.com/topic/baking#ref501342 Search in Google Scholar

Sata, M. (2013). Factors affecting consumer buying behavior of mobile phone devices, Mediterranean Journal of Social Sciences, Vol.4, no.12, pp.103-112. Search in Google Scholar

Saurabh, K. S. & Medha, S. (2017). The Characterization of Cohorts: A Review of Generations Y & Z, SMS Journal of Entrepreneurship & Innovation, Vol.3, no.2, pp.70-78 http://doi.org/10.21844/smsjei.v3i02.9732.10.21844/smsjei.v3i02.9732 Search in Google Scholar

Šedík, P., Pocol, C B, Horská, E, Fiore, M (2019). Honey food or medicine? A comparative study between Slovakia and Romania, British Food Journal, Vol.121, no.6, pp.1281-1297 https://doi.org.101108BFJ-12-2018-0813 Search in Google Scholar

Šedík, P., Zagula, G., Ivanišová, E., Kňazovická, V., Horská, E., Kačániová, M. (2018). Nutrition marketing of honey: chemical, microbiological, antioxidant and antimicrobial profile, Potravinarstvo Slovak Journal of Food Sciences, Vol.12, no.1, pp.767 - 774. https://doi.org/10.5219/98810.5219/988 Search in Google Scholar

Shelby. (2019). American Bakers Association Study Illuminates Gen Z Consumer Habits, available online at https://www.theshelbyreport.com/2019/04/10/american-bakers-study-gen-z-millennials/ Search in Google Scholar

Silva, L. A.; Merlo, E.M; Nagano,M.S. Uma. (2012). An analysis of the key elements influencing the decision to purchase private label products in supermarket, REAd- Revista Eltronica de Administracao, Vol.71, no.1, pp.97–129. Search in Google Scholar

Skořepa, L., Pícha, K. (2016). Factors of purchase of bread prospect to regain the market share?, Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol.64, no.3,pp.1067-1072.https://doi.org/10.11118/actaun20166403106710.11118/actaun201664031067 Search in Google Scholar

Snack & bakery. (2020). Bakey Products, available online at https://www.snackandbakery.com/topics/6007-bakery-products Search in Google Scholar

Souki, G,Q. (2003). Marketing Strategies for agents of the beef product chain, Universidade Federal de Lavras. Search in Google Scholar

Stávková, J., Stejskal, L., Toufarová, Z. (2008). Factors influencing consumer behaviour, Agricultural Economics, Vol.54, no.6, pp.276 - 284. https://doi.org/10.17221/283-AGRICECON10.17221/283-AGRICECON Search in Google Scholar

Thailandguru. (2018). The Bangkok Central Region and Central Business District (CBD), available online at https://www.thailandguru.com/houses-apartments-for-rent-onsukhumvit-in-bangkok.html Search in Google Scholar

Uguru,L C.’ NNachi, R.A.; Nkwagu, L.C. (2015). Cost Implication of Packaging and Labeling on Profitability of Bakery Firms in Ebony State, Nigeria, European Journal of Business and Management, Vol.7, no.12, pp.12-18. Search in Google Scholar

Wikipedia. (2020). Bakery. available online at https://en.wikipedia.org/wiki/Bakery Search in Google Scholar

Will, K. (2020). Activities, Interests, and Opinions (AIO), available online at https://www.investopedia.com/terms/a/activities-interests-and-opinions.asp Search in Google Scholar

Polecane artykuły z Trend MD

Zaplanuj zdalną konferencję ze Sciendo