1. bookVolumen 17 (2022): Edición 1 (April 2022)
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eISSN
2344-5416
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06 Mar 2015
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access type Acceso abierto

Marketing and Socio-Psychological Factors Influencing Consumption Bakery Product in Thailand

Publicado en línea: 31 May 2022
Volumen & Edición: Volumen 17 (2022) - Edición 1 (April 2022)
Páginas: 256 - 271
Detalles de la revista
License
Formato
Revista
eISSN
2344-5416
Primera edición
06 Mar 2015
Calendario de la edición
3 veces al año
Idiomas
Inglés
Abstract

The aim of research was to study consumer buying behavior for bakery products in Thailand and to investigated the effect of marketing and socio-psychogical factor on the consumption bakery product in Thailand. Population of the research was the consumer who consume the barkery within 400 samples. The researchers obtained questionaire in Pathumwan District, Sathorn District, Silom District, Bang Rak District, which is an economic district and has a variety of snack shops and bakery shops. The data analyze was applied by percentage, mean, and standard deviation. To test the research hypotheses, Multiple Regression statistics was used. The results showed that marketing and socio-psychogical factor influenced consumer behaviors for bakery products in Thailand within significant at the 0.05 level.

Keywords

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