Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club

Data publikacji: 08 maj 2024

Zakres stron: 36 - 47

Otrzymano: 02 lut 2024

Przyjęty: 03 kwi 2024

DOI: https://doi.org/10.2478/pcssr-2024-0017

Słowa kluczowe

Customer-Based Brand Equity, CBBE, sports clubs, brand awareness, brand association, perceived quality, brand loyalty

© 2024 Joanna Bańbuła, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.