Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club

Publié en ligne: 08 mai 2024

Pages: 36 - 47

Reçu: 02 févr. 2024

Accepté: 03 avr. 2024

DOI: https://doi.org/10.2478/pcssr-2024-0017

Mots clés

Customer-Based Brand Equity, CBBE, sports clubs, brand awareness, brand association, perceived quality, brand loyalty

© 2024 Joanna Bańbuła, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.