‘Sympathy for the Devil?’ McDonald’s between imperialism and the building of post-Yugoslav Serbian identity

Data publikacji: 02 kwi 2023

Zakres stron: 89 - 112

DOI: https://doi.org/10.2478/pce-2023-0005

Słowa kluczowe

Identity building, Consumerism, People-centred perspective, McDonald’s, Yugoslavia, Serbia

© 2023 Laurent Tournois, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.