‘Sympathy for the Devil?’ McDonald’s between imperialism and the building of post-Yugoslav Serbian identity

Publicado en línea: 02 abr 2023

Páginas: 89 - 112

DOI: https://doi.org/10.2478/pce-2023-0005

Palabras clave

Identity building, Consumerism, People-centred perspective, McDonald’s, Yugoslavia, Serbia

© 2023 Laurent Tournois, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.