The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide
15 lis 2019
O artykule
Data publikacji: 15 lis 2019
Zakres stron: 10 - 17
DOI: https://doi.org/10.2478/nimmir-2019-0010
Słowa kluczowe
© 2019 Christian Hildebrand, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Hildebrand, Christian
Institute of Marketing (IfM-HSG), University of St. GallenSwitzerland