Studies dealing with process improvement of aluminum alloys and their grain structure refinement are the current area of interest in casting companies and foundries, the aim being to enhance the properties of the base metal. In this study, the microstructural and mechanical properties of commercial Al-Si9.8-Cu3.4 alloy die castings influenced by different additions of Al-3.5FeNb-1.5C master alloy (viz. 0 wt.%, 0.1 wt.%, and 1.0 wt.%) as a new grain refiner and Al-6Ni master alloy (viz. 0 wt.%, 0.5 wt.%, and 5.0 wt.%) as an alloying element have been investigated. A multi-criteria decision-making approach for the improvement of the die casting process was performed using grey relational analysis (GRA) and TOPSIS analytical techniques. It was observed that the primary aluminum