[Agichtein, E., Castillo, C., & Donato, D. (2008). Finding High-Quality Content in Social Media. Proceedings of the International Conference on Web Search and Web Data Mining, WSDM 2008, 11, 183-194.]Search in Google Scholar
[Aji, P.M., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104.]Search in Google Scholar
[Baharuddin, N.A., & Yaacob, M. (2020). Dimensions of eWOM Credibility on the Online Purchasing Activities among Consumers Through Social Media. Jurnal Komunikasi: Malaysian Journal of Communication, 36, 335-352.]Search in Google Scholar
[Brereton, R.G. (2019). ANOVA tables and statistical significance of models. Journal of Chemometrics, 33(3), e3019.]Search in Google Scholar
[Bollen, K.A. (1989). A New Incremental Fit Index for General Structural Equation Models. Sociological Methods & Research, 17(3), 303-316.]Search in Google Scholar
[Castro, R.M. (2022). What is Social Media Marketing and step by step on how to set up a strategy. Semrush Blog. July 2022. Retrieved from https://pt.semrush.com/blog/social-mediamarketing/.]Search in Google Scholar
[Chahal, H., & Rani, A. (2017). How trust moderates social media engagement and brand equity. Journal of Research in Interactive Marketing, 11(3), 312-335.]Search in Google Scholar
[Cheung, M.L., Pires, G., & Rosenberger, P.J. III (2020). The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695-720.]Search in Google Scholar
[Chhonker, M.S., Verma, D., Kar, A.K., & Grover, P. (2018). M-commerce technology adoption: Thematic and citation analysis of scholarly research during (2008-2017). The Bottom Line, 31, 208-233.]Search in Google Scholar
[Choedon, T., & Lee, Y. C. (2020). The effect of social media marketing activities on purchase intention with brand equity and social brand engagement: Empirical evidence from Korean cosmetic firms. Knowledge Management Research, 21(3), 141-160.]Search in Google Scholar
[Doh, S.-J., & Hwang, J.-S. (2009). How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages. CyberPsychology & Behaviour, 12(2), 193-197.]Search in Google Scholar
[Ebrahim, R.S. (2020). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing, 19(4), 287-308.]Search in Google Scholar
[Elmas, T. (2023). The impact of data persistence bias on social media studies. In Proceedings of the 15th ACM web science conference (pp. 196-207).]Search in Google Scholar
[Esma, D. F. (2020). The effect of Social Media Marketing Activities (SMMA) on brand awareness and customer response. In Noviaristanti, S. (Ed.). Contemporary Research on Business and Management (pp. 272-275). London: CRC Press.]Search in Google Scholar
[Eszter, H. (2020). Potential Biases in Big Data: Omitted Voices on Social Media: Social Science Computer Review, 38(1), 1-15. doi: 10.1177/0894439318788322.]Open DOISearch in Google Scholar
[Facebook (2019). How Instagram Boosts Brands and Drives Sales. June 2022. Retrieved from https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales.]Search in Google Scholar
[Faustino, P. (2019). Digital Marketing in Practice: How to create a digital marketing strategy from scratch to promote businesses or products. DVS Editora.]Search in Google Scholar
[Fortin, M. (2009). Fondements et Étapes du Processus de Recherche (2nd ed.). Québec: Gaetan Morin Cheneliere Education.]Search in Google Scholar
[Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behaviour. Elsevier Enhanced Reader.]Search in Google Scholar
[Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e-WOM Scale: Word-of-mouth measurement scale for e-services context. Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences de l’Administration, 27(1), 5-23.]Search in Google Scholar
[Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2014). Multivariate Data Analysis (7th ed.). Upper Saddle River, NJ: Pearson Education.]Search in Google Scholar
[Hajli, M.N. (2014). The role of social support on relationship quality and social commerce. Technological Forecasting and Social Change, 87, 17-27.]Search in Google Scholar
[Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D., & Richard, M.O. (2017). Branding co-creation with members of online brand communities. Journal of Business Research, 70, 136-144.]Search in Google Scholar
[Hanna, R., Rohm, A., & Crittenden, V.L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273. https://doi.org/10.1016/j.bushor.2011.01.007.]Search in Google Scholar
[Hennig-Thurau, T., Gwinner, K., Walsh, G., & Gremler, D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52.]Search in Google Scholar
[Ibrahim, B., Aljarah, A., & Ababneh, B. (2020). Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination. Journal of Promotion Management, 26(4), 544-568.]Search in Google Scholar
[Karl (2022). 180+ Social Media Marketing Stats You Can’t Ignore (2022). June 2022. Retrieved from https://www.dreamgrow.com/21-social-media-marketing-statistics/.]Search in Google Scholar
[Kaur, P., Dhir, A., Rajala, R., & Dwivedi, Y. (2018). Why people use online social media brand communities: A consumption value theory perspective. Online Information Review, 42(2), 205-221.]Search in Google Scholar
[Khadim, R.A., Hanan, M.A., Arshad, A., & Saleem, N. (2018). Revisiting Antecedents of Brand Loyalty: Impact of Perceived Social Media Communication with Brand Trust and Brand Equity as Mediators. Academy of Strategic Management Journal, 17(1), 1-162.]Search in Google Scholar
[Kietzmann, J., Hermkens, K., McCarthy, I., & Silvestre, B. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54, 241-251.]Search in Google Scholar
[Kim, A.J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.]Search in Google Scholar
[Kim, J.-H., Song, H., & Youn, H. (2020). The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image. International Journal of Hospitality Management, 85, Article 102354.]Search in Google Scholar
[Kim, E., Lee, J.A., Sung, Y., & Choi, S.M. (2016). Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior. Computers in Human Behavior, 62, 116-123.]Search in Google Scholar
[Koay, K.Y., Cheah, C.W., & Goon, S.W.U. (2023). How do perceived social media marketing activities foster purchase intentions? A multiple sequential mediation model. Journal of Global Marketing, 36(3), 210-224.]Search in Google Scholar
[Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital (P. Elói Duarte, Trad.). Actual Editora.]Search in Google Scholar
[Mangold, W.G., & Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.]Search in Google Scholar
[Martin, K., & Todorov, I. (2010). How Will Digital Platforms be Harnessed in 2010, and How Will They Change the Way People Interact with Brands? Journal of Interactive Advertising, 10(2), 61-66.]Search in Google Scholar
[Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers’ purchase intention. Journal of Business Research, 94, 378–387. https://doi.org/10.1016/j.jbusres.2017.12.047.]Search in Google Scholar
[Meseguer-Artola, A., Aibar, E., Lladós, J., Minguillón, J., & Lerga, M. (2016). Factors that influence the teaching use of Wikipedia in higher education. Journal of the Association for Information Science and Technology, 67(5), 1224-1232.]Search in Google Scholar
[Mohajan, H. K. (2017). Two criteria for good measurements in research: Validity and reliability. Annals of Spiru Haret University. Economic Series, 17(4), 59-82.]Search in Google Scholar
[Mustafi, M.A.A., & Hosain, M.S. (2020). The role of online advertising on purchase intention of smartphones: Mediating effects of flow experience and advertising value. Journal of Contemporary Marketing Science, 3(3), 385-410.]Search in Google Scholar
[Nilasari, B.M., Jasfar, F., & Wahyudi, A.S. (2019). The effect of interactivity, cost effectiveness, and compatibility on the use of social media and its implications for organizational performance. American Research Journal of Business and Management, 5(1) 5, 1-17.]Search in Google Scholar
[Nunnally, J., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). New York: McGraw-Hill.]Search in Google Scholar
[Olteanu, A., Castillo, C., Diaz, F., & Kiciman, E. (2019). Social Data: Biases, Methodological Pitfalls, and Ethical Boundaries. Frontiers in Big Data, 2, Article 13. doi: 10.3389/FDATA. 2019.00013.]Open DOISearch in Google Scholar
[Park, C.-I., & Namkung, Y. (2022). The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry. Sustainability, 14(3), Article 3.]Search in Google Scholar
[Rezvani, S., Javadian Dehkordi, G., Sabbir Rahman, M., Fouladivanda, F., Habibi, M., & Eghtebasi, S. (2012). A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention. Asian Social Science, 8(12), 205-215.]Search in Google Scholar
[Robinson, O.C. (2014). Sampling in Interview-Based Qualitative Research: A Theoretical and Practical Guide. Qualitative Research in Psychology, 11, 25-41.]Search in Google Scholar
[Robson, C. (2002). Real World Research (2nd ed.). Oxford: Blackwell Publishers.]Search in Google Scholar
[Saunders, M., Lewis, P., & Thornhill, A. (2007). Research Methods for Business Students (4th ed.). Harlow: Pearson Education Limited.]Search in Google Scholar
[Schikorski, T., & Stevens, C. F. (1997). Quantitative ultrastructural analysis of hippocampal excitatory synapses. The Journal of Neuroscience : The Official Journal of the Society for Neuroscience, 17(15), 5858-5867.]Search in Google Scholar
[Spears, N., & Singh, S. N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66.]Search in Google Scholar
[Seo, J.-E., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Elsevier Enhanced Reader.]Search in Google Scholar
[Shiau, W.L., Dwivedi, Y.K., & Lai, H. H. (2018). Examining the core knowledge on Facebook. International Journal of Information Management, 43, 52-63.]Search in Google Scholar
[Singhal, D., Jena, S.K., & Tripathy, S. (2019). Factors influencing the purchase intention of consumers towards remanufactured products: a systematic review and meta-analysis. International Journal of Production Research, 57(23), 7289-7299.]Search in Google Scholar
[Slijepčević, M., Radojević, I., & Perić, N. (2020). Considering Modern Trends in Digital Marketing: Menjanje oblika digitalne marketinške komunikacije. Marketing, 51(1), 34-42.]Search in Google Scholar
[Smith, T. (2009). The social media revolution. International Journal of Market Research, 51(4), 559-561.]Search in Google Scholar
[Sulthana, A.N., & Vasantha, S. (2019). Influence of electronic word of mouth eWOM on purchase intention. International Journal of Scientific and Technology Research, 8(10), 1-5.]Search in Google Scholar
[Sunikka, A., & Bragge, J. (2012). Applying text-mining to personalisation and customization research literature-Who, what and where? Expert Systems with Applications, 39(11), 10049-10058.]Search in Google Scholar
[Tiwari, A., Kumar, A., Kant, R., & Jaiswal, D. (2024). Impact of fashion influencers on consumers’ purchase intentions: Theory of planned behaviour and mediation of attitude. Journal of Fashion Marketing and Management, 28(2), 209-225.]Search in Google Scholar
[Warrell, J.G., & Jacobsen, M. (2014). Internet Research Ethics and the Policy Gap for Ethical Practice in Online Research Settings. Canadian Journal of Higher Education, 44(1), 22-37.]Search in Google Scholar
[Zafar, A.U., Qiu, J., Li, Y., Wang, J., & Shahzad, M. (2021).The impact of social media celebrities’ posts and contextual interactions on impulse buying in social commerce. Computers in Human Behaviour, 115, Article 106178.]Search in Google Scholar
[Zhao, K. (2020). Sample representation in the social sciences. Synthese, 198(2), 1-19.]Search in Google Scholar
[Zollo L., Filieri R., Rialti R., & Yoon S. (2020). Unpacking the relationship between social media marketing and brand equity: the mediating role of consumers’ benefits and experience. Journal of Business Research, 117, 256-267.]Search in Google Scholar