The impact of social media marketing efforts on buying intentions within the brewing sector

Data publikacji: 11 sty 2025

Zakres stron: 618 - 643

DOI: https://doi.org/10.2478/mmcks-2024-0028

Słowa kluczowe

Social Media Marketing Activities, Instagram, e-wow, Buying intention, Brewing sector

© 2024 Ana Lima et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.