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Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space

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02 sty 2024

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Hargitai, Dávid Máté
Department of Marketing, University of PannoniaVeszprém, Hungary
Grósz, Annamária Sasné
Department of Marketing, University of PannoniaVeszprém, Hungary
Sas, Zsófia
University of Galway, College of Arts, Social Sciences and Celtic StudiesIreland