Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space
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02 ene 2024
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Publicado en línea: 02 ene 2024
Páginas: 537 - 555
DOI: https://doi.org/10.2478/mmcks-2023-0029
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© 2023 Dávid Máté Hargitai et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Hargitai, Dávid Máté
Department of Marketing, University of PannoniaVeszprém, Hungary
Grósz, Annamária Sasné
Department of Marketing, University of PannoniaVeszprém, Hungary
Sas, Zsófia
University of Galway, College of Arts, Social Sciences and Celtic StudiesIreland