[
Andrić M 2020. Uticaj društvenih mreža na ponašanje potrošača. Doktorska disertacija, Ekonomski fakultet u Osijeku, Josip Juraj Strossmayer Univerzitet u Osijeku
]Search in Google Scholar
[
Bala M, Verma D 2018. A critical review of digital marketing. International Journal of Management, IT & Engineering 8(10): 321-339
]Search in Google Scholar
[
Caiazza R, Bigliardi B 2020. Web marketing in agri-food industry: challenges and opportunities. Trends in Food Science & Technology
]Search in Google Scholar
[
Chaffey D, Ellis-Chadwick F 2019. Digital marketing. Pearson UK
]Search in Google Scholar
[
Choi YK, Lee W 2019. Impact of social media on consumer engagement and food product purchase intention. Journal of Business Research 34(7): 566-577
]Search in Google Scholar
[
Gonçalves MJ, Oliveira A, Abreu A, Mesquita A 2024. Social networks and digital influencers in the online purchasing decision process. Information 15(10): 601
]Search in Google Scholar
[
Hall M 2024. Encyclopedia Britannica. Accessed April 25, 2024
]Search in Google Scholar
[
Hutter K, Hautz J, Dennerlein S, Füller J 2013. The influence of influencer marketing on consumer decision-making in the food sector. Journal of Marketing Research 50(1): 93-101
]Search in Google Scholar
[
Jiang L, Wang J 2020. The role of digital content in food product marketing: a consumer-centric approach. Journal of Digital Marketing Trends 14(4): 78-92
]Search in Google Scholar
[
Kamarudzaman FK, Shamsul ‘Anuar FS, Zainal Abidin IH, Usman SB 2024. Social media influences towards consumer eating behavior: a systematic review. INSIGHT Journal 9(2), 10-20
]Search in Google Scholar
[
Kapoor K, Tammi S, Gupta N 2019. Impact of social media marketing on consumer purchase decision in the food industry. International Journal of Research in Business and Social Science 8(3): 47-56
]Search in Google Scholar
[
Kotler P, Kartajaya H, Setiawan I 2021. Marketing 5.0: technology for humanity. John Wiley & Sons
]Search in Google Scholar
[
Nguyen B, Simkin L 2021. Digital marketing strategies in the food and beverage industry: a review of the impact of social media. Journal of Food Marketing and Consumer Behavior 17(2): 198-215
]Search in Google Scholar
[
Pathan AW, Jabeen A, Ali A, Meghani SD, Shaikh FA 2021. How digital marketing influences purchase intention? A case of fast-food industry. International Journal of Management 12(3): 1238-1247
]Search in Google Scholar
[
Purwanto A 2022. How the role of digital marketing and brand image on food product purchase decisions? An empirical study on Indonesian SMEs in the digital era. Journal of Industrial Engineering & Management Research 3(6): 34-41
]Search in Google Scholar
[
Salleh MM, Abd Hamid Z, Ramly ASM, Mohd Zakaria FA, Abu Bakar NF 2021. Social medias’ influences on food popularity amongst Malaysian university students. International Journal of Academic Research in Business and Social Sciences 11(13): 8540
]Search in Google Scholar
[
Slišković A, Zebić I, Gregov L, Nikolić M 2014. Impulsivnost i impulzivna kupovina: doprinosi sociodemografskih obilježja i životnog stila potrošača. Tržište 26(2): 225-242
]Search in Google Scholar
[
Sokolova NG, Titova OV 2019. Digital marketing as a type: concept, tools and effects. In 1st International Scientific Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth”, Advances in Economics, Business and Management Research, 95: 508-512
]Search in Google Scholar
[
Stojanović D 2022. Utjecaj društvenih mreža na ponašanje potrošača. Doktorska disertacija, Ekonomski fakultet u Osijeku, Josip Juraj Strossmayer University of Osijek
]Search in Google Scholar
[
Tao X, Li X 2021. Consumer behavior and online food purchase intention: the role of social media. Journal of Digital Marketing and Consumer Behavior 9(3): 220-234
]Search in Google Scholar
[
Tomašek L 2019. Utjecaj društvenih mreža na ponašanje potrošača. Doktorska disertacija, University of Zagreb, Faculty of Organization and Informatics, Department of Economics
]Search in Google Scholar
[
Urošević A, Kocić M, Dukić A 2023. The influence of demographic factors on impulsive consumer behavior. International Journal of Economic Practice and Policy, 20(2): 90–106
]Search in Google Scholar
[
Vasquez S, Yun K 2021. The effect of social media engagement on the consumer decision-making process: a case study in the food industry. Marketing Science 29(5): 1051-1065
]Search in Google Scholar
[
Veleva SS, Tsvetanova AI 2020. Characteristics of the digital marketing advantages and disadvantages. IOP Conference Series: Materials Science and Engineering 940(1): 012065
]Search in Google Scholar
[
Wani T 2013. From 4Ps to SAVE: a theoretical analysis of various marketing mix models. Business Sciences International Research Journal 1(1): 1-9
]Search in Google Scholar
[
Zhang M, Lee H 2020. The role of social media in consumer decision-making: a case study on food products. Journal of Food Science Marketing 13(2): 112-128
]Search in Google Scholar
