1 | PR | 182 | 0.91 | 114 | 0.48 | 0.43 | Lexems that are more common in K1 |
2 | Most- | 131 | 0.82 | 142 | 0.50 | 0.32 | |
3 | Job | 155 | 0.83 | 142 | 0.54 | 0.29 | |
4 | Client | 275 | 1.39 | 270 | 1.12 | 0.27 | |
5 | Result | 76 | 0.43 | 63 | 0.21 | 0.22 | |
6 | Possible | 57 | 0.32 | 26 | 0.10 | 0.22 | |
7 | PR | 137 | 0.69 | 112 | 0.47 | 0.22 | |
8 | Journalism | 39 | 0.23 | 19 | 0.06 | 0.17 | |
9 | Effective | 96 | 0.52 | 88 | 0.36 | 0.16 | |
10 | Communication | 241 | 1.27 | 274 | 1.11 | 0.16 | |
11 | Our | 187 | 0.95 | 188 | 0.79 | 0.16 | |
12 | Image | 83 | 0.44 | 71 | 0.29 | 0.15 | |
13 | Solve | 41 | 0.22 | 98 | 0.37 | 0.15 | Lexems that are more common in K2 |
14 | Advertisement | 23 | 0.16 | 89 | 0.37 | 0.21 | |
15 | Marketing | 95 | 0.51 | 206 | 0.85 | 0.34 |
Participation of the corpus in the unit of analysis | 40.2% | 59.8% | |
Average number of words in the text | 125 | 119 | |
Average number of characters in the text | 831 | 806 | |
Titles of texts that were included in the corpus | About us | 64% | 40% |
Company, About the company, Agency, About the agency | 10% | 16% | |
Who we are | 7% | 7% | |
No title
This category included texts that appeared immediately upon entering the Web site, without expanding the menu. |
0% | 20% | |
Company’s own name | 3% | 0% | |
Different title, but analogous function
For K1: ‘operating philosophy’, ‘why us’, ’resume’, ‘us’, ‘get to know us’, ‘our strengths’, ‘our mission’, ‘what makes us different’, ‘mission and history’, ‘two words about us’; for K2: ‘what’s important’, ‘us’, ‘our story’, ‘welcome’, ‘this is us’, ‘our team’, ‘Hi!’, ‘from us’, ‘ideas’, ‘get to know us’, ‘why us’, ‘benefits of cooperation’. |
16% | 17% |