The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing
02 gru 2021
O artykule
Data publikacji: 02 gru 2021
Zakres stron: 38 - 41
DOI: https://doi.org/10.2478/mcj-2018-0010
Słowa kluczowe
© 2018 Melissa Hernandez, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.