The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing
02 dic 2021
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Publicado en línea: 02 dic 2021
Páginas: 38 - 41
DOI: https://doi.org/10.2478/mcj-2018-0010
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© 2018 Melissa Hernandez, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.