The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market

Data publikacji: 02 gru 2021

Zakres stron: 30 - 42

DOI: https://doi.org/10.2478/jses-2021-0003

Słowa kluczowe

Smartphone, Brand Value, Recovery Value, Consumer Purchase Intention

© 2021 Guan-Yuan Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.