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Journal of Social and Economic Statistics
Volume 10 (2021): Issue 1-2 (December 2021)
Open Access
The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market
Guan-Yuan Wang
Guan-Yuan Wang
National Taiwan University
Taipei,
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Wang, Guan-Yuan
Dec 02, 2021
Journal of Social and Economic Statistics
Volume 10 (2021): Issue 1-2 (December 2021)
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Published Online:
Dec 02, 2021
Page range:
30 - 42
DOI:
https://doi.org/10.2478/jses-2021-0003
Keywords
Smartphone
,
Brand Value
,
Recovery Value
,
Consumer Purchase Intention
© 2021 Guan-Yuan Wang, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
