Business Client Segmentation in Banking Using Self-Organizing Maps
, , oraz
20 lis 2014
O artykule
Data publikacji: 20 lis 2014
Zakres stron: 32 - 41
DOI: https://doi.org/10.2478/jeb-2013-0007
Słowa kluczowe
© South East European Journal of Economics and Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Bach, Mirjana Pejić
Faculty of Economics & Business, University of Zagreb
Juković, Sandro
IT Solutions Manager Erste&Steiermärkische Bank
Dumičić, Ksenija
Full professor Faculty of Economics & Business, University of Zagreb
Šarlija, Nataša
Faculty of Economics in Osijek, University of Osijek