Business Client Segmentation in Banking Using Self-Organizing Maps
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20. Nov. 2014
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Online veröffentlicht: 20. Nov. 2014
Seitenbereich: 32 - 41
DOI: https://doi.org/10.2478/jeb-2013-0007
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© South East European Journal of Economics and Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Bach, Mirjana Pejić
Faculty of Economics & Business, University of Zagreb
Juković, Sandro
IT Solutions Manager Erste&Steiermärkische Bank
Dumičić, Ksenija
Full professor Faculty of Economics & Business, University of Zagreb
Šarlija, Nataša
Faculty of Economics in Osijek, University of Osijek